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PROYA Cosmetics at Cosmoprof Worldwide Bologna 2026

From March 26 to 28, 2026, PROYA Cosmetics, one of China's leading beauty brands, will take part in the prestigious Cosmoprof Worldwide Bologna trade show. This event, marking its 57th edition, serves as a key venue for discovering emerging beauty trends, unveiling new products, and networking within the beauty industry.

At this year’s Cosmoprof, PROYA will spotlight its expansive multi-brand portfolio, which includes notable brands such as PROYA, Timage, and OffRelax, encompassing various sectors of skincare, decorative cosmetics, and scalp care. The company aims to emphasize the growing influence of Chinese cosmetic brands in scientific research and their increasing presence in international markets.

Focus on Innovation and Development

PROYA prides itself on its commitment to scientific research and technological advancements. The brand has earned recognition as a leader in technological and aesthetic innovations by ensuring that its skincare solutions are not only effective but also backed by scientific evidence. The Timage brand encapsulates its ethos of “Chinese Makeup, Natural Beauty,” simplifying complexity in beauty and perfecting the harmony between makeup and individual expression. Meanwhile, OffRelax caters to the urban dwellers' need for stress relief and revitalization, emphasizing holistic wellness through its products.

Additionally, attendees can look forward to the presentation of new products from the PROYA line, including the innovative INSBAHA makeup line. Highlighting key products such as the “Cloud Radiant Cushion Foundation” and concealer from Timage, alongside the “Strengthening Ampoule Essence Against Hair Loss” from OffRelax, both products have been nominated for the Cosmoprof Awards 2026.

Engaging Discussions on Beauty Trends

On March 28, at 1:30 PM, Dr. Lieve Declercq, Chief Scientific Advisor at PROYA and Vice President of the European Innovation Center, will participate in a panel discussion titled “China Beauty Breakthrough.” The session will explore how local emerging brands are reshaping the Chinese beauty market and extending their global impact. It will also discuss the advancements in research and development among Chinese cosmetic brands, focusing on skin longevity and innovations in preventive skincare.

PROYA's commitment to R&D has been unwavering, with substantial investments in skin science, ingredient development, formulation technology, and product application. This focus enables the brand to adapt closely to evolving consumer expectations and market trends. By showcasing a diverse range of brands and product categories at Cosmoprof, PROYA aims to highlight the industry's complexities and the substantial potential for long-term global growth.

The PROYA Cosmetics portfolio encompasses various brands including PROYA, TIMAGE, OffRelax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA. In addition to its R&D centers located in Shanghai and Hangzhou, PROYA established its Europe Innovation Center in 2024 to reinforce its commitment to advancing beauty solutions.

For more information about PROYA and its initiative in the cosmetics industry, visit PROYA's official website.