#Japan #Shibuya #naco-do #Nacodo Institute #marriage research

Exploring a New Approach to Marriage Activities with the Nacodo Institute

In an initiative to enhance the quality of marriage activities, the naco-do organization, led by Yamada Ryo, has established a new research foundation, the Nacodo Institute, on April 24, 2026. This institution focuses on understanding how to connect romantic endeavors with successful and fulfilling marriages, breaking away from conventional definitions of matchmaking and marriage.

The Concept of the Nacodo Institute

The Nacodo Institute is grounded in the principle of researching effective methodologies that lead to happy marriages. Unlike traditional frameworks that frame “matchmaking” solely as a means to find a partner, the institute broadens this view, defining marriage activities as encompassing all processes needed to achieve lasting happiness. This includes self-awareness before seeking partners, aligning values after meeting, and nurturing healthy relationships throughout marriage.

Rethinking Matchmaking Success

Previous research on matchmaking often centered on metrics such as the number of dates, marriage rates, and types of services used by participants. However, the Nacodo Institute aims to delve deeper, asserting that the true barriers to successful matchmaking lie not just in actions but also in the psychological and emotional undercurrents influencing these actions. This comprehensive perspective will allow the institute to identify what modern matchmaking should evolve into, informed by data-driven insights and research.

Insights from a Survey of 16,000

Prior to the formation of the Nacodo Institute, a study conducted in April 2026 targeted 16,000 unmarried men and women aged 20 to 59. The findings revealed that less than 20% reported having engaged in matchmaking activities, while a significant 30.5% expressed a desire to begin. This indicates a growing interest in matchmaking motivations beyond mere participation.

Moreover, approximately half of the experienced participants have engaged in matchmaking for over a year, highlighting a troubling trend of prolonged matchmaking periods. The institute argues that the lack of a clear pathway from participating in matchmaking to coupling relates significantly to this delay.

Many individuals navigate changing personal expectations and societal pressures throughout their matchmaking journey, only to find minimal avenues for comprehensive research and communication about their experiences. The establishment of the Nacodo Institute serves to fill this gap, allowing for structured studies and discussions on the evolving landscape of matchmaking.

A Statement from the Director

Yamada Ryo, CEO of Iroromo Co., which operates naco-do, articulated a vision for the Nacodo Institute that revolves around fundamental societal questions. “What can lead to happiness in marriage?” and “What does effective matchmaking look like?” These reflections are vital as the institution aims to transform the insights accrued through naco-do into resources that can benefit societal understanding of personal engagements.

Overview of the Nacodo Institute

• - Name: Nacodo Institute
• - Website: Nacodo Institute
• - Establishment Date: April 24, 2026
• - Director: Yamada Ryo, CEO of Iroromo Co.
• - Management: Operated by Iroromo Co.
• - Company Overview: Iroromo Co. is dedicated to providing personal matchmaking services through its naco-do platform, presenting a third option distinct from traditional matchmaking apps and agencies.

The Nacodo Institute promises not to only advance research in the realm of relationship-building but also to enhance the methodologies used in personal matchmaking, paving the way for more meaningful connections and successful marriages into the future.