Hisense Unveils Bold AI-Driven Future Vision at CES 2025

Hisense's Vision of the Future at CES 2025

Hisense, a recognized leader in consumer electronics and home appliances, has showcased its daring vision of the future powered by artificial intelligence at the CES 2025. This tech fair introduced groundbreaking advancements, including the revolutionary TriChroma LED TV and an impressive 136-inch MicroLED display, alongside comprehensive solutions for smart homes.

With over 55 years of innovation under its belt, Hisense continues to redefine possibilities across various sectors, from home entertainment to smart living solutions, reaffirming its commitment to becoming a leading tech company that delivers real-world solutions to enhance everyday life.

Global Television Market Dominance

2024 marked a significant milestone for Hisense, solidifying its position as a frontrunner in the global TV market. In the third quarter, the company achieved a remarkable 63.4% share of the global shipments in the 100-inch and larger TV category, reflecting its dominance in the large-screen market. Hisense has also reaped the benefits of its premium television strategy, ranking second with a 24% share of the upscale TV market in the same period. Additionally, Hisense's products have secured top three placements in several overseas markets, showcasing the success driven by strategic investments in cutting-edge technologies.

AI-Powered Future Vision

Artificial intelligence sits at the core of Hisense's strategy, aiming to create more intuitive and efficient technology. The patented Hi-View AI Engine facilitates real-time optimization for picture and sound quality, allowing users to interact with their TVs in groundbreaking ways, such as personalized content recommendations and seamless entertainment discovery. This focus on smart design fosters innovation throughout the home, from displays to appliances, ensuring outstanding consumer experiences. These innovations include smart devices that suggest recipes and air conditioners that integrate into intelligent home ecosystems, crafting a smarter and more efficient environment for consumers worldwide.

Revolutionary Display Technology

Hisense is committed to continuous innovation, customizing and delivering products that exceed consumer expectations and redefine the standards for future displays. The newly developed RGB Local Dimming Display utilizes independent red, green, and blue LED chips to create unparalleled brightness, contrast, and color accuracy, achieving up to 97% of the BT.2020 color spectrum.

Additionally, the introduction of the 136-inch MicroLED display promises self-emissive pixel-level precision, combining brightness levels of up to 10,000 nits with vivid, lifelike images. This innovation not only surpasses existing standards but also lays the groundwork for a decade of advancements in display technology.

Building Trust Through Partnerships

Partnerships remain central to Hisense's global growth strategy. The company continues to deepen its commitment to bringing favorite sports moments closer to fans through its long-term partnership with FIFA and the latest sponsorship of the FIFA Club World Cup 2025™. Collaborating with FIFA, Hisense has also launched its first-ever global brand campaign for this exciting tournament, themed "Own the Moment." This campaign aims to inspire individuals to fully embrace life, take control of every moment, and engage confidently with experiences, whether it be a challenge, performance, or a significant milestone in their life journey.

Hisense is devoted to creating more meaningful and enjoyable moments for fans worldwide, reinforcing its leadership position in providing technological excellence. On January 7, 2025, Hisense will be the first brand to unveil the FIFA Club World Cup 2025™ Trophy at its CES booth.

Explore Hisense Innovations at CES 2025

From the stunning realism of display technology to AI-powered appliances and energy solutions, Hisense is fulfilling its promise of innovation that enhances life. Visit Hisense's latest innovations at CES 2025 from January 7 to 10 at the Las Vegas Convention Center, Central Hall – Booth 16625. Additional information can be found on Hisense's global website.

About Hisense

Hisense is a leading global brand in home appliances and consumer electronics. According to Omdia, Hisense ranked second in the overall volume of TV shipments worldwide and first in the 100-inch TV segment. The company has rapidly expanded and operates in over 160 countries, specializing in multimedia goods, home appliances, and smart IT information.