BESUPURA Launches Three-Month Free Campaign for Family Health Monitoring Service

BESUPURA Offers a Three-Month Free Trial of 'Family Site'

As Obon approaches, many people begin to think about their parents' well-being. Recognizing this, BESUPURA, a Tokyo-based company known for its health promotion platforms for local governments, is launching a promotional campaign starting August 14, 2026. The campaign offers a three-month free trial of 'Family Site,' a service that promotes connection among family members who live apart. Normally, this service costs 500 yen per month.

The Obon holiday serves as one of the few times many individuals notice changes in their parents' health. However, with only 1-2 visits a year, many family members might feel anxious about their loved ones during the remaining 360 days. 'Family Site' addresses those concerns by visualizing the health and activity levels of elderly parents. Family members can share photos and videos, while parents’ steps and cognitive health age are made visible to their loved ones. This promotion is geared toward individuals who are anxious about the health of their parents living apart.

The Background of Health Concerns

- Over 36 million individuals aged 65 and above in Japan—29.4% of the total population, the highest ever recorded.
- Approximately 4.71 million people are diagnosed with dementia, alongside roughly 5.64 million suffering from mild cognitive impairment (MCI). This means nearly 1 out of every 3.5 elderly individuals faces cognitive health challenges.
- There are approximately 8.55 million households led by single elderly individuals, which is about 2.7 times the number from 2001.

These statistics highlight a significant issue: families are often unable to detect changes in their elderly relatives' conditions. This challenge is becoming increasingly common across the nation.

The Burden of Dementia on Families

Dementia emerges as the primary reason for requiring care, accounting for 23.6% of cases. Family members bear the brunt of care responsibilities, with about 3.18 million working individuals expected to juggle their jobs alongside caregiving duties by 2030, leading to around 100,000 caregiver resignations each year. The burdens experienced by families—ranging from time and money to emotional stress—are immense.

The weight of this burden starts not at the developmental stage of dementia but grows heavier the longer it goes undetected. Early awareness of mild cognitive impairment offers a chance for recovery, emphasizing the need for a system to relay everyday changes to family members.

How 'Family Site' Works

The service enables parents to continue engaging in healthy activities through a brain-healthy app, while families receive updates on their activities. Families can also send pictures, videos, and messages—transforming anxieties about distance into reassurance.

Key Features

1. Photo and Video Sharing — Immersive Connections
- From grandchildren's sports days to family vacations or simple dinner moments, sharing is effortless. Uploaded content reaches parents directly, and they can view them on a larger screen simply by accessing the app. Families can interact with comments, stickers, and even engage in brain training challenges together, offering parents a compelling reason to use the app.

2. Real-Time Health Tracking — Peace of Mind Without Constant Calls
- Parents' steps, meals, and cognitive training activities are shared in real-time with family members, alongside alerts for any health risks. This design focuses on sharing parents' healthy engagement rather than monitoring them unnecessarily.

Explore the Service:

Proven with Local Governments

The foundational 'brain-healthy app' encourages activities in exercise, diet, and cognitive training, all based on scientific principles. Goals are tailored to each user, making the interface remarkably easy for older adults to use.

The app’s health findings have been published in the international journal, Brain and Behavior, and are featured in the Digital Agency's