Yuji Ajiki Sweets
2025-08-28 01:50:05

FamilyMart Launches Second Dessert Series by World Champion Pastry Chef Yuji Ajiki on September 2, 2025

FamilyMart's Sweet Delights: A Creation by Chef Yuji Ajiki



On September 2, 2025, FamilyMart is set to release a new line of gourmet desserts and bakery items, all supervised by the acclaimed pastry chef Yuji Ajiki, who boasts the prestigious title of World's No. 1 Pastry Chef following his victory in 1996 at the Grand Prix International Mandarine Napoleon competition.

This second installment of Ajiki's supervision expands the product lineup to include six diverse items, enhancing the FamilyMart 'FamilyBakery' and 'FamilySweets' series. Chef Ajiki’s mission, as part of FamilyMart's commitment to making every customer happy, is evident in every creation. After the success of the first dessert series, which sold over 10 million units, this new collection is highly anticipated.

With early acknowledgments from loyal customers, he demonstrated that FamilyMart isn't just a convenience store; it's a hub for indulgent culinary experiences. Beginning in October 2024, FamilyMart has embraced the theme of 'sweets for every occasion,' encouraging patrons to explore a delightful array of desserts, including not only cakes and bread but also ice creams, candies, and beverages.

Products Overview


The new collection will feature a variety of sweets and baked goods:

1. Shiro-nama Koppepan (Rare Cheese & Lemon Custard)
- Price: ¥165 (tax included)
- Description: A soft, fluffy white bun packed with refreshing rare cheese cream and zesty lemon custard. Perfect for a light treat on a warm day.

2. Caramel Vanilla Melon Bread
- Price: ¥185 (tax included)
- Description: A unique melon bun made from vanilla dough infused with candied almonds, filled with salted caramel sauce and vanilla custard cream, perfect for sweet lovers.

3. Earl Grey Croissant (Chocolate Orange)
- Price: ¥185 (tax included)
- Description: This croissant incorporates Earl Grey tea leaves and is paired with rich chocolate cream and orange jam, offering an aromatic taste sensation.

4. Cinnamon Chocolate Cookies
- Price: ¥228 (tax included)
- Description: A sophisticated cookie featuring chocolate enveloped in a cinnamon-flavored dough, elevating the classic chocolate chip cookie to new heights.

5. Pistachio Strawberry Pound Cake
- Price: ¥248 (tax included)
- Description: A luscious pound cake made with pistachio paste and freeze-dried strawberries, providing a delightful flavor combination that will surprise your taste buds.

6. FamilyMart Original Ajiki Roll
- Price: ¥398 (tax included)
- Description: This roll cake is modeled after Chef Ajiki’s famous recipe from his renowned shop, showcasing a rich sponge cake with a luxurious whipped cream filling, designed for those who cannot visit his pastry shop.

Chef Yuji Ajiki: A Master of Pastry


Born in 1967 in Tokyo, Japan, Chef Ajiki's culinary journey began at Musashino Culinary School, followed by a formative period at the Yokohama Royal Park Hotel, where he honed his skills in pastry. His exceptional talent earned him the title of the first Japanese winner of the Grand Prix International Mandarine Napoleon competition in 1996, solidifying his reputation on the global stage. After further training in France, he returned to Japan, managing several prestigious pastry shops and finally establishing the acclaimed 'Sweets Garden Yuji Ajiki' in 2010. The shop quickly gained recognition as one of the best in Japan, earning numerous accolades within a year of its launch.

With this exciting new product line, FamilyMart reinforces its dedication to quality and inventiveness in the realm of convenience store offerings, inviting everyone to experience the delightful creations of Chef Yuji Ajiki starting September 2, 2025. These six delectable items promise to bring joy and satisfaction, cementing FamilyMart's place as a go-to destination for gourmet sweets.



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Topics Consumer Products & Retail)

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