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commercetools Launches AgenticLift

In a significant move to enhance digital commerce capabilities, commercetools has introduced AgenticLift, its first standalone agentic offering that promises to transform how enterprises engage with AI-driven shopping environments. As the digital landscape continues to evolve, businesses are increasingly compelled to adopt cutting-edge technologies without the complexities often associated with replatforming.

The Need for AI in Commerce

As platforms like ChatGPT, Google Gemini, and Microsoft Copilot emerge as crucial channels for customer discovery, enterprises face a pressing challenge: how to maintain visibility and relevance in these AI-centric marketplaces. Many organizations grapple with legacy systems, competing priorities, and a rapidly changing technological landscape, creating a scenario where quick activation of agentic commerce is becoming increasingly daunting.

Introducing AgenticLift

The newly launched AgenticLift is designed specifically for global enterprises eager to tap into the potential of AI-driven shopping experiences. This innovative solution allows businesses, regardless of their existing platforms, to harness agentic commerce capabilities without completely overhauling their current systems. It provides a solution for those looking not just to respond to immediate needs but also to foster long-term growth and transformation.

Dirk Hoerig, the Founder and Chief Innovation Officer of commercetools, emphasizes the urgency of adopting AI technologies, stating, "AI is reshaping where and how buying decisions happen. Enterprises need a way to participate today instead of years from now. AgenticLift gives them a faster, more flexible path to capture new revenue and modernize their stack without disruption."

Key Features of AgenticLift

With AgenticLift, enterprises can expect several compelling advantages:

1. Seamless Integration: Businesses can activate agentic commerce features and integrate them smoothly into their existing frameworks without the burden of extensive replatforming.
2. Revenue Generation: AgenticLift enables companies to convert AI-driven demand into tangible revenue through channels such as Google Gemini and OpenAI's ChatGPT.
3. Modernization at Their Pace: Organizations can layer these new capabilities over their legacy systems, allowing for gradual modernization tailored to their unique operational timelines.
4. Enterprise-level Security: The solution ensures compliance and governance, allowing firms to maintain control over important aspects of their operations as they adopt AI technologies.
5. Accelerated Implementation: Companies can quickly deploy agentic features, leading to faster returns on investment while leaving room for broader modernization solutions later.

A Respectful Approach to Modernization

Shiri Mosenzon Erez, Chief Product Officer at commercetools, underscores the importance of a practical approach to tech adoption, stating, "Enterprises want a practical, low-risk path into agentic commerce. This offering lets them adopt AI-powered buying experiences, scale safely, and unlock measurable impact all without disrupting their operations or committing to a full replatform."

The Future of AI in Commerce

The launch of AgenticLift builds on commercetools' ongoing leadership in the enterprise agentic commerce sector. Following the introduction of support for the Model Context Protocol (MCP) and Stripe's Agentic Commerce Protocol (ACP), commercetools reaffirms its commitment to helping businesses connect their data to emerging AI systems securely and effectively.

Conclusion

With AgenticLift, commercetools not only addresses the immediate needs of enterprises but also positions them for the future of commerce. By providing a reliable and low-risk path to engage with AI technologies, enterprises can innovate and adapt to the changing demands of shoppers seamlessly. As the landscape of digital commerce continues to evolve, solutions like AgenticLift will be critical to ensure businesses remain competitive and forward-thinking.

For more information on AgenticLift, visit commercetools.