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Dura Chill: The Ultimate Summer Deodorant

In the sweltering heat of summer, staying fresh becomes a challenge for many. To tackle this, Coors Light has teamed up with Duradry to present a game-changing product: Dura Chill, the first-ever chill deodorant that utilizes cold-activated packaging. This innovation not only enhances your personal care routine but also provides a refreshing experience that resonates with the joyful essence of summer.

The Concept Behind Dura Chill

Dura Chill is inspired by the recent trend of storing beauty and skincare products in the fridge to gain an extra dose of freshness. With the same cold-activated technology found in Coors Light's iconic cans, this deodorant lets you know when it's ready for application. Simply pop it in the fridge, and when the packaging turns blue, it's signaling that it’s primed for use. This means your underarms can reap the benefits of an icy cool sensation, just like enjoying a chilled beer on a hot July day.

Marcelo Pascoa, Vice President of Marketing at Coors Light, expressed the brand's philosophy by stating, "Coors Light is all about helping people 'Choose Chill.' This summer, we wanted to elevate that idea, starting with your armpits. Whether you’re enduring a heat wave or watching a thrilling sports event, Dura Chill will ensure you feel cool and refreshed."

Performance Meets Innovation

Dura Chill combines Duradry's advanced sweat protection formula with the enjoyable cooling sensation. Designed to keep you dry and fresh, it is perfect for all types of summer activities—from backyard barbecues to heated soccer matches like the ongoing Leagues Cup.

Jack Benzaquen, Founder of Duradry, emphasized the uniqueness of this product: "Sweat happens, but staying cool should be effortless. With Coors Light, we’ve turned high-performance sweat protection into a summer essential that fits right into your fridge. Dura Chill proves that even your armpits deserve to chill like a beer."

A Limited-Time Offer for the Summer

Dura Chill will be available in limited quantities starting July 29 at 12 PM ET, priced at $14.99. Fans eager to try this innovative product can visit Shop.CoorsLight.com or Duradry.com while supplies last. This collaboration aligns with Coors Light's role as the official beer sponsor for the Leagues Cup, enhancing the experience of sports fans gathering to support their teams during one of the most competitive soccer tournaments in North America.

About the Brands

Founded on the principles of bringing people together for celebrations, Molson Coors Beverage Company has been a leader in brewing for over two centuries. Their portfolio includes renowned brands such as Coors Light, Miller Lite, and Blue Moon, along with an expanding line of flavored beverages and spirits to cater to diverse consumer preferences. By continuing to innovate in the beverage industry while creating memorable summer products, Molson Coors stays committed to delighting consumers in every aspect of life.

In summary, Dura Chill stands out as the perfect summer companion designed to cool you down while giving the same refreshing vibes associated with an ice-cold Coors Light. This innovative deodorant is more than just a hygiene product—it's a lifestyle choice for those who want to embrace the chill this summer, perfectly blending innovation with personal care.

Make your summer unforgettable with Dura Chill, and remember to always 'Choose Chill.'