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aytm Unveils Skipper Reports: Bridging the Research-Action Gap

In a significant advancement for the research industry, aytm (Ask Your Target Market) has introduced Skipper Reports, a new feature that transforms completed survey data into comprehensive, presentation-ready reports in less than an hour. This launch represents a critical expansion of aytm's Skipper AI suite, which enhances research processes from study design to delivering insights.

The Challenge of Research

For years, the research sector has focused on streamlining the design and collection processes. However, the final steps of converting raw survey data into actionable insights have remained largely manual and time-consuming. A completed survey often holds valuable consumer information that needs to be swiftly transformed into insights for decision-makers. Lev Mazin, CEO and co-founder of aytm, emphasized the importance of this transition: "When the story writes itself, those closest to the consumer voice can concentrate on amplifying it instead of assembling it."

Features of Skipper Reports

Once a survey is marked as complete, Skipper Reports automatically generates a range of outputs, including:

• - Exportable Executive Summaries: Quick overviews of findings that can be shared or presented.
• - Winner Slides: Clear visual representations of key insights.
• - Structured Key Findings: Insights that are directly linked to underlying data charts.
• - Methodology Documentation: Transparent insights into how research was conducted.
• - Follow-Up Recommendations: Suggestions for further research based on initial findings.
• - Brand-Designed Infographics: Visually appealing graphics that convey complex data simply.

This automation means researchers can spend more time focusing on strategy and less on manual report preparation, ensuring faster and more efficient insights delivery.

Market Need and Response

According to the 2025 GRIT Business Innovation Report, a considerable portion of insights suppliers—67%—have integrated generative technology into deliverables. However, only a small fraction of research buyers—34%—receive strong management support for increased budgets. With teams being asked to do more with fewer resources, Skipper Reports stands out as a timely solution.

aytm's Skipper Reports directly addresses this market pressure, allowing organizations to harness the power of AI to produce strategic insights quickly. The drive to deliver meaningful results faster is more important than ever, especially in a fast-paced business environment where decisions must be made quickly and efficiently.

Availability

Skipper Reports is available to users now, and aytm encourages companies looking to improve their research processes to consider this innovative tool. For more details or to explore how Skipper Reports can benefit your organization, visit aytm's website.

About aytm

Founded with the mission of empowering brands through actionable insights, aytm integrates AI technology to assist brand, marketing, and innovation teams worldwide. With the ability to conduct research across various demographics and regions, aytm supports quantitative, qualitative, and hybrid research methodologies. Its platform is designed to seamlessly combine sampling, survey authoring, data analytics, and insights delivery, effectively bringing to light the voices of over 100 million respondents across more than 50 countries.

For further inquiries, reach out to Molly Strawn-Carreno, Director of Brand Growth at aytm, at [email protected] or call at (818) 397-5589.