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A Delightful Creation: Introducing MILK STAR's White Roll Cake

On June 2, 2025, the innovative milk dessert brand MILK STAR, under HiOLI Co., Ltd., will introduce its latest offering—a luxurious white roll cake. This stunning dessert will be available for a limited time at the event space located in front of the Shinkansen North Transfer Gate on the first floor of Grandsta Tokyo. As this new product unfolds, it highlights MILK STAR's pursuit of the diverse potential of milk and its by-products.

Established in November 2024, MILK STAR was born from the desire to explore and celebrate the unique characteristics of milk and its derivatives. The flagship store opened in the bustling Tokyo Station, just outside the Yaesu North Exit gate, quickly attracting a loyal customer base. Another permanent location at the Hanshin Umeda Main Store also received enthusiastic feedback from sweet enthusiasts.

The White Roll Cake: A Visual and Tasty Delight

This enchanting roll cake stands out with its fluffy appearance, reminiscent of gentle snowflakes. Upon taking a first glance, one cannot help but feel a sense of joy and relaxation, as if welcoming a light transition from the everyday hustle.

The use of white-yolk eggs yields a soft sponge cake that is incredibly moist and light. Each bite introduces a deep, rich milk cream sensation that envelops the palate harmoniously. This special cream is crafted with condensed milk and skim milk powder, distinguishing it from ordinary whipped creams, emphasizing a profound milk flavor. Expert artisans meticulously roll the white sponge cake with its creamy counterpart, unveiling a visually captivating treat.

With its indulgent yet restrained sweetness, this white roll cake is designed for anyone looking for a light, refreshing dessert experience. Imagine a recipe that is precisely balanced to offer a silky mouthfeel and a delicate, non-overpowering sweetness that allows you to savor a blissful moment anytime, anywhere.

Experience the Joy of ‘Unraveling’ Together

MILK STAR invites you to not just eat but experience the joy of unraveling this delightful dessert with your family and loved ones. This offering extends beyond mere flavor; it is an occasion to share happiness and togetherness—a moment to cherish.

Product Details

• - Price: 1,782 yen (before tax: 1,650 yen), a chilled item suitable for warm summer days.
• - Sales Location: Tokyo Station, Grandsta Tokyo, first floor, in front of the Shinkansen North Transfer Gate.
• - Sales Period: June 2, 2025 (Monday) to June 22, 2025 (Sunday).
• - Opening Hours: 8:00 AM to 9:00 PM (last day closing at 8:00 PM).

About MILK STAR

Embracing the slogan ''New Modern & Timeless'', MILK STAR celebrates the timeless presence of milk alongside thoughtfully crafted desserts that keep evolving. The essence of milk, whether from cows or plant sources, continues to evolve in response to changing times. Importantly, we also recognize the value of dairy by-products in our creations. MILK STAR aims to showcase the grace and strength of milk, ensuring that the quality of ingredients plays a vital role in our craftsmanship.

From ice creams to butter sweets and carefully curated cheese desserts, MILK STAR under HiOLI Co., Ltd. is committed to an approach that focuses on premium ingredients, small-batch production, and creating goods that reflect the faces of their producers. Our connections with local farmers and businesses foster regional growth initiatives, enhancing the essence of our products.

For more information, check out our website at MILK STAR or visit our Instagram to discover more about our delicious offerings.