#United States #Charlotte #digital banking #Truist Financial #Direct Deposit

Truist Enhances Digital Account Opening with New Features

Truist Financial Corporation, headquartered in Charlotte, North Carolina, has officially rolled out an innovative electronic direct deposit switching capability as part of its digital account onboarding process. This significant development aims to simplify and expedite the experience for new customers when opening accounts.

Since its debut in August 2025, the new feature has demonstrated impressive engagement, with 19% of new digital account applicants opting to utilize the service to seamlessly transfer their direct deposits from existing accounts. The direct deposit switching capability, created in collaboration with Atomic, is fully integrated into the Truist online account opening experience, allowing clients to transition their direct deposits without the usual hassle.

Sherry Graziano, Truist's Head of Digital, Client Experience and Marketing, emphasized the importance of a user-friendly onboarding process, stating, "With a faster and more intuitive onboarding experience, we're empowering clients with the flexibility to quickly and easily choose Truist as their primary financial partner." She noted that whether clients wish to engage digitally, through a physical branch, or over the phone, Truist provides various options tailored to meet individual financial goals effectively.

This new initiative is part of Truist's broader commitment to enhancing customer experience through ongoing technology investments, which include:

• - New Insights-Driven Branches: Truist plans to establish 100 new branches and revamp over 300 existing ones over the next five years, focusing on high-growth markets to better serve community needs.
• - Advanced Digital Tools and Capabilities: The bank is rolling out smarter scheduling for client appointments and improving the account opening process to provide onboarding self-service capabilities. Additionally, clients will gain access to digital planning tools aimed at empowering their financial management.
• - Truist Assist: An AI-powered digital assistant that handles a vast volume of inquiries, averaging around 440,000 conversations monthly. It allows customers to obtain quick responses to commonly asked questions, with the option to connect with a human representative when needed.
• - Truist Insights: This AI-enhanced tool delivers more than 550 million personalized, real-time financial insights annually, enabling clients to manage their income and expenses effectively while keeping track of their financial status.
• - LightStream: The award-winning unsecured lending solution is available through Truist's online platform and in branches, further diversifying clients' financial options.
• - Payments Enhancements: Truist is expanding its capabilities for real-time payments, including options such as Zelle®, Bill Pay, and digital money transfers for enhanced client convenience.
• - Truist Client Pulse: Currently in the pilot phase, this innovative AI tool aims to aggregate client feedback from millions of conversations to generate comprehensive insights. It aims to quickly identify client needs and behaviors, allowing the bank to adapt its services accordingly.

Truist's launch of the direct deposit switching feature marks a significant milestone in its mission to create a digitally empowered banking experience that remains deeply relational. The bank's persistent commitment to adopting technology enhances not just accessibility but a holistic banking environment focused on driving financial success for its clients.

For more information on Truist's wide range of banking solutions, interested parties may visit Truist's official website.

About Truist:
Truist Financial Corporation operates as a purpose-driven financial services organization dedicated to fostering better lives and communities. As one of the top-10 commercial banks in the U.S. with assets amounting to $544 billion as of September 30, 2025, Truist serves diverse clients through its comprehensive range of financial products and services, including consumer banking, commercial banking, investment banking, capital markets, and specialized lending. The bank is a member of FDIC and an Equal Housing Lender.