#United States #Atlanta #NASCAR #Aaron's #Front Row Motorsports

Aaron's Reintroduction to NASCAR: A Winning Partnership

After a period of anticipation and speculation, Aaron's has officially returned to the NASCAR scene, partnering with Front Row Motorsports (FRM) in an exciting multi-race deal. Headquartered in Atlanta, Aaron's stands as a prominent provider in the lease-to-own and retail sectors, offering a variety of home goods such as appliances and electronics through nearly 1,200 locations across 47 states and Canada.

Kickoff at Atlanta Motor Speedway

The 2025 NASCAR season will kick off for Aaron's at the Atlanta Motor Speedway on Sunday, February 23, with Todd Gilliland piloting the No. 34 Ford Mustang Dark Horse Team. Following this event, Zane Smith will take over, competing in seven NASCAR Cup Series races with the No. 38 Ford Mustang Dark Horse team, starting with the race at Phoenix Raceway on March 9.

Cory Miller, the interim CEO of Aaron's, expressed his enthusiasm about the partnership, stating, "NASCAR has always been in our DNA, and teaming up with Front Row Motorsports feels like a natural fit for us at Aaron's. This partnership is where our drive for innovation meets the adrenaline of NASCAR, creating a thrilling combination that I'm genuinely excited about."

A Legacy Reestablished

Aaron's reestablishes its legendary presence within NASCAR, a sport it has been closely associated with over the years. Todd Gilliland, who made a significant mark during the previous season by qualifying fourth and leading a remarkable 58 laps at Atlanta, shared his excitement for the partnership: "I can't wait to hit the track with Aaron's. They are one of the most recognizable brands in NASCAR history, and I’m thrilled to represent that legacy this year."

Gilliland looks forward to a successful season at Atlanta, a track he enjoys for its superspeedway style, allowing for gripping races that keep fans engaged. "I hope to put Aaron's in Victory Lane during their first race back in NASCAR."

Upcoming Races and Schedule

Aaron's race schedule for the 2025 season continues with significant events:

• - Phoenix Raceway (March 9) - No. 38 Aaron's Ford Mustang Dark Horse
• - Homestead-Miami Speedway (March 16) - No. 38
• - Bristol Motor Speedway (April 13) - No. 38
• - Atlanta Motor Speedway (June 28) - No. 34
• - Indianapolis Motor Speedway (July 27) - No. 34
• - Daytona International Speedway (August 23) - No. 34
• - Phoenix Raceway (November 2) - No. 38

Zane Smith also expressed his eagerness to be part of Aaron’s NASCAR journey, stating, "I’m really excited to be a part of Aaron's next chapter in NASCAR. They've remained one of the most recognizable brands in the sport's history, and I can’t wait to showcase their legacy throughout the season."

The countdown to the Atlanta Motor Speedway has begun, with fans eagerly anticipating Aaron's return. They can catch the action live on FOX or tune into the Performance Racing Network and SiriusXM Channel 90.

About Aaron's

Based in Atlanta, Aaron's is an innovative, technology-enabled provider of lease-to-own and retail purchase options. It effectively serves customers through a network of approximately 1,200 company-operated stores and its online platform, Aarons.com.

About Front Row Motorsports

Founded in 2004, Front Row Motorsports is a key player in the NASCAR Cup and Craftsman Truck Series, known for their impressive achievements, including being the champions of the 2021 Daytona 500 and the 2022 Craftsman Truck Series. The team operates from their Mooresville, North Carolina headquarters and is widely recognized for their active engagement on social media channels.

Aaron’s collaboration with FRM is more than just a sponsorship; it embodies a shared passion for racing and a commitment to excellence as they push toward a thrilling 2025 season. Stay tuned for an action-packed year ahead!