#Japan #Osaka #Kirin Beer #Fuka Koshiba #White Beer

Kirin's New White Beer TV Commercial

Kirin Beer Co., with President Hideki Horiguchi at the helm, is set to launch a new TV commercial featuring Fuka Koshiba, showcasing their freshly released "Kirin Ichiban Shibori® White Beer". The new ad, titled "Letter from Tsutsumi-san - Great Response Edition", will start airing nationwide from July 7, 2025.

This commercial hones in on the excitement and positive feedback surrounding the "Kirin Ichiban Shibori® White Beer", which has sold 900,000 cases within its first month, hitting approximately 40% of its annual sales target. This figure, calculated as of May 8, was confirmed by large bottle equivalents.

The storyline of the latest TV commercial involves Koshiba reading a letter from her predecessor, Shinichi Tsutsumi, shedding light on how the audience has received the "White Beer". The enthusiastic moment when Tsutsumi shares that the "Ichiban Shibori® White Beer is receiving a great response!" elicits a joyful reaction from Koshiba, who exclaims, "Oh, that's fantastic!" However, a follow-up comment from Tsutsumi that he found the response "to be quite unexpected" leads to a playful retort from Koshiba, saying, "Wow, Tsutsumi-san, how could you say that!". In a delightful turn, the exchange showcases Koshiba's advisory role as she suggests a descriptor for the beer: "I’d say it’s ‘soft’." The anticipated fun banter between Koshiba and Tsutsumi, facilitated through this letter format, is something viewers should look forward to.

Overview of the New TV Commercial

• - Title: "Letter from Tsutsumi-san - Great Response Edition"
• - Starring: Fuka Koshiba
• - Voice of: Shinichi Tsutsumi
• - Broadcast Start Date: July 7, 2025
• - Broadcast Area: Nationwide
• - CM Main URL: 15 seconds version, 30 seconds version

Interview with Fuka Koshiba

In an interview regarding the TV commercial shoot, Koshiba shared her experience: "This is the second time shooting for 'Kirin Ichiban Shibori® White Beer', and it was great! We shot by the seaside and felt so refreshed with the wind. We were a bit worried about the weather at first, but it cleared up, and I believe it turned out to be a fantastic commercial."

Speaking about the public's reaction to the "White Beer", Koshiba noted, "The response has been tremendous! Many people on-site have approached me saying, 'I drank the white beer yesterday,' or praising it as a flavor that's perfect for the upcoming season, which makes me very happy."

Regarding her personal enjoyment of the beer, she shared, "It has a light taste, so I often find myself wanting to have a quick drink after a long day at work."

As for summertime plans, Koshiba expressed a desire to enjoy the beer outdoors: "I've been drinking at home a lot, but this summer I want to enjoy it outside, maybe at a campsite. I think it would pair perfectly with that atmosphere. I've been quite busy over the last few years and haven’t had the chance to go camping, so I really hope this summer will be different!"

Profile

Fuka Koshiba (born April 16, 1997, in Osaka) debuted as an actress in 2012. She has appeared in various dramas like 'GO HOME ~Tokyo Metropolice's Unknown Person Consultation Room~', 'Ooku', and movies such as 'Sadako DX' and 'Lady Kaga'. In 2025, she is set to star in the historical drama 'Berabou ~Tsutajyu Eikan no Yume Banashi~' and a Sunday theater production '19th Card' starting in July.

Product Overview

Kirin Ichiban Shibori® White Beer employs the "Ichiban Shibori® method," which extracts only the finest parts of barley. With an unfiltered brewing process, it brings out the soft and delicate flavors of wheat, resulting in a drinkable taste that's enjoyable even for those less familiar with beer.

• - Flavor Profile: Smooth and easy-drinking, highlighting delicate flavors from the wheat.
• - Packaging: Simple yet elegant design reflecting the identity of the 'Ichiban Shibori®' brand, focusing on quality and taste.

Product Information

1. Product Name: "Kirin Ichiban Shibori® White Beer"
2. Release Date: April 15, 2025
3. Release Area: Nationwide
4. Capacity/Container: 350ml can, 500ml can
5. Price: Open price
6. Alcohol Content: 5%
7. Pure Alcohol Content: 14g for 350ml can; 20g for 500ml can
8. Manufacturing Plant: Kirin Beer’s factories in Toride, Shiga, and Fukuoka.