#Japan #Tokyo #IHI #未来実現者 #新CM

IHI’s New Corporate Commercial: Crafting the Future

On October 11, 2023, IHI began airing its new corporate commercial series titled "舞台の裏で、未来を仕込む。" (Behind the Scene, Shaping the Future). This 30-second commercial is set to be shown across TV, digital platforms, and transportation advertising, featuring Yuuki Shin as the narrator. With the compelling tagline "Future Creators IHI," the commercial aims to emphasize the crucial role of individuals within the company in shaping tomorrow.

The Vision Behind the New CM

Founded in 1853, IHI has a rich history rooted in Japan's first modern shipyard, and has since expanded its business into diverse sectors such as land machinery, bridges, plants, and aerospace engines. Focused on four key areas—resource and energy, social infrastructure, industrial machinery, and aerospace—IHI prides itself on providing extensive solutions powered by its most valuable asset: its people. Emphasizing that "people are our greatest and only asset," IHI encourages each employee to face challenges actively and contribute to societal advancement through their expertise.

Throughout its journey from a tumultuous founding era to the present day, IHI recognizes that the diligent efforts of its employees—often unseen on the surface—are what truly support everyday life and shape the future. The phrase "Behind the Scene, Shaping the Future" succinctly represents this corporate philosophy; it insists that rather than waiting for someone else to create the future, one must take the initiative to build a better tomorrow.

The Narrative of the Commercial

The commercial opens with the powerful narration: "In times of change, there's always someone making a difference." It illustrates how, behind the comfort of our everyday lives—now taken for granted—someone once faced ridicule for their dreams and ideas yet persevered to turn them into reality. Now, it’s our turn to be the ones who create the future.

The main visual captures employees engaging seriously in their work at IHI's operational sites. Through a sunset-like lighting design, the commercial symbolizes the determination to face societal challenges with pride and continual innovation in technology, showcasing employees as the future creators they are.

Attention to Visual and Musical Expression

The CM features dynamic shots of IHI's locations and products, employing special filming techniques and compositions to capture not just the faces of employees but their earnest dedication to their tasks. By showcasing the "behind-the-scenes" aspect that often goes unnoticed, IHI powerfully conveys the message of dedication. The original music, characterized by a repetitive drumming pattern that gradually builds to a diverse harmony, underscores a quiet determination to overcome challenges and forge into the future.

About Narrator Yuuki Shin

Narrator Yuuki Shin brought life to the commercial with his clear and strong voice, embodying a blend of calmness and determination. Known for his recent voice role in the anime "Mobile Suit Gundam GQuuuuuuX" as Char Aznable, Shin’s experience in portraying characters who confront formidable futures adds a layer of authenticity to the narrative of IHI’s employees.

Insights from IHI's President

IHI’s President, Hiroshi Ide, commented that the company is tackling diverse themes such as decarbonization, energy transition, infrastructure maintenance, and even space exploration. He stated, "The future is not something we await; it is something we create ourselves." The new commercial aims to widely communicate this belief, illustrating each employee as a 'future creator.' IHI hopes to inspire pride and motivation through this campaign, showcasing the substantial, behind-the-scenes efforts that drive the next era of innovation.

About IHI Group

IHI creates value for its customers through innovative solutions across a variety of industries. With a foundation in the first modern shipyard in Japan, the company has expanded into sectors including land machinery, bridges, plants, and aerospace. Upholding the corporate philosophy that emphasizes social development and individual talent as valuable assets, IHI aims for a harmonious society of nature and technology, essential for sustainability.

Company Overview

• - Company Name: IHI Corporation
• - CEO: Hiroshi Ide, President & Representative Director
• - Location: Toyosu IHI Building, 1-1 Toyosu 3-chome, Koto-ku, Tokyo, 135-8710, Japan
• - Established: December 5, 1853
• - Capital: ¥107.1 billion
• - Website: IHI Corp