#Japan #Tokyo #Dentsu PR Consulting #Tsugiki #GWA Awards

Dentsu PR Consulting Achieves Recognition at Global Awards

Dentsu PR Consulting, headquartered in Minato, Tokyo, recently celebrated a significant achievement by winning two top honors at the Golden World Awards for Excellence (GWA). These prestigious awards are organized by the International Public Relations Association (IPRA) and highlight the finest contributions to PR across the globe.

The recognition came for their initiative titled "Tsugiki: Coffee Reborn," undertaken in collaboration with Tully's Coffee Japan. This project utilizes traditional Japanese cultivation techniques known as 'Tsugiki' to address the pressing issue of coffee cultivation viability forecasted for the year 2050. The initiative was lauded in two categories: Environmental - Agency and Sustainability Communications - Agency.

Implemented by the CRAFT PR Laboratory, which comprises members from both Dentsu PR Consulting and Dentsu, the "Tsugiki: Coffee Reborn" project is pioneering sustainable coffee production. As climate change threatens coffee-growing regions worldwide, this initiative strives to ensure the longevity of coffee varieties by collaborating with international coffee producers to revive endangered native breeds.

The GWA, now in its 36th year, was judged by a panel of 34 PR experts from around the world. The awards ceremony, set to take place on September 25 in Athens, Greece, will also announce the Grand Prix winner and the Global Contribution Award for campaigns benefiting the United Nations' 17 Sustainable Development Goals (SDGs).

Detailed Overview of the "Tsugiki: Coffee Reborn" Project

• - Client: Tully's Coffee Japan

In response to the anticipated decline in suitable coffee cultivation areas by 2050, Tully's Coffee Japan initiated the project to promote sustainable coffee production. By leveraging the 'Tsugiki' technique, the project revives various endangered original species of coffee plants in collaboration with coffee producers around the globe.

This initiative not only aims to improve the financial stability of coffee producers but also provides farmers with sustainable means of livelihood. It exemplifies how traditional agricultural practices can harmonize with modern sustainability challenges.

About Dentsu PR Consulting

Founded in 1961, Dentsu PR Consulting operates as a specialized company within the Dentsu Group, offering strategic partnership in reputation management for a diverse array of clients, including corporations, governments, and municipalities, both domestically and internationally. The company prides itself on utilizing data analysis to derive insights, thereby facilitating innovative content development and optimal information dissemination.

With a history of recognition, Dentsu PR Consulting has previously received the prestigious titles of Japan Consultancy of the Year and North Asia PR Consultancy of the Year awarded by PRovoke Media (formerly Holmes Report). This latest accolade reinforces their position as a leader in the PR industry, demonstrating their commitment to social innovation and sustainability.

For more detailed information about the Golden World Awards, please visit GWA Official Website.