Catie McDonald Appointed Chief Impact Officer for National Credit Union Foundation

New Leadership at the National Credit Union Foundation

The National Credit Union Foundation (NCUF) has made a significant addition to its leadership team with the announcement that Catie McDonald will serve as the new Chief Impact Officer, effective at the end of June 2025. This key appointment marks a strategic move by NCUF as it aims to amplify its mission of promoting financial well-being across communities.

Catie McDonald brings an extensive background in the credit union sector, having held prominent leadership roles at TruStage and CUNA, which is now known as America’s Credit Unions. Her previous work involved spearheading initiatives aimed at enhancing financial well-being at a national level. Her track record showcases her commitment to the credit union movement, making her an ideal fit for this pivotal role.

Currently serving as a Senior Advisor at FarWell Advisory Services, McDonald has been instrumental in partnering with credit unions to develop strategies that foster growth, resilience, and community impact. Her expertise in creating actionable plans aligns perfectly with NCUF’s objective to improve the financial standings of individuals and families through collaborative credit union efforts.

In her own words, McDonald expressed genuine excitement about joining the Foundation. “I’ve admired the Foundation for years, and the chance to be part of this amazing team is an absolute honor. The Foundation has a unique capacity to partner with credit unions to create substantial changes in their communities, which ultimately affect their members’ financial lives,” she stated.

Lauren Culp, the Executive Director of NCUF, shared her optimism about McDonald’s appointment, emphasizing the vital contributions she will bring to the organization: “Catie’s comprehensive understanding of the credit union system, coupled with her unwavering dedication to people-centered financial impact, makes her the perfect choice. We are eager to welcome her and look forward to seeing how she will help shape our future.”

The Role of Chief Impact Officer

The creation of the Chief Impact Officer position is a testament to NCUF’s ongoing commitment to deepen its impact. In this newly established role, McDonald will lead the Foundation’s impact strategies, ensuring that NCUF continues to support the financial health of diverse communities across the nation.

The Foundation conducted a nationwide search for this key role, recognizing the necessity of a leader who could push forward NCUF’s mission of financial empowerment. The emphasis on measurable outcomes and sustainable community transformation will be at the forefront of McDonald’s agenda.

“Establishing this position underscores our dedication to scaling our initiatives and helping credit unions maximize their positive impact. With Catie at the helm, we’re poised to advance our mission significantly,” added Culp.

Looking Ahead

McDonald’s appointment represents an exciting chapter for the National Credit Union Foundation as it evolves to meet the growing needs of communities. By focusing on actionable strategies that yield measurable results, the organization aims to enhance its capability to foster collaborative relationships with credit unions and drive transformative community impact.

The National Credit Union Foundation has long been recognized as a catalyst within the U.S. credit union movement, focusing on initiatives that strengthen financial well-being through education, resources, and support. With McDonald’s leadership, the Foundation aspires to continue making significant strides in empowering individuals and families to achieve financial security and freedom.

To learn more about the National Credit Union Foundation and its initiatives, visit ncuf.coop.