Instacart's New Partnership with Pet Supplies Plus Expands Pet Products Access

Instacart Strengthens Pet Category with New Pet Supplies Plus Partnership

In a significant move to enhance its pet product offerings, Instacart has announced a new partnership with Pet Supplies Plus, the largest pet retail franchise in the United States. This collaboration not only allows Instacart customers access to more than 11,000 products from over 400 trusted brands but also includes same-day delivery options from over 700 stores nationwide.

This expansion is part of Instacart’s ongoing commitment to provide convenient online shopping experiences. Customers will enjoy exclusive loyalty member pricing on pet essentials, ranging from food to toys, ensuring they receive both value and quality right at their doorstep. “We know the important role pets play in people's lives, which is why we're excited to expand our pet retail footprint and welcome the Pet Supplies Plus group to Instacart,” stated Blake Wallace, Vice President of Retail Partnerships at Instacart.

In addition to Pet Supplies Plus, the partnership also incorporates over 20 stores from the Wag N' Wash brand. This sister brand specializes in self-wash facilities, grooming services, and natural pet foods, providing customers with a one-stop-shop for all their pet care needs. “Pet Supplies Plus is all about making pet ownership easier while staying true to our neighborhood roots,” remarked Chris Rowland, CEO of Pet Supplies Plus. The partnership aims to extend this ease of shopping to a wider audience.

Special Launch Promotion
To celebrate the partnership, Instacart is offering a special promotion: customers can receive $15 off their first purchase of $75 or more from either Pet Supplies Plus or Wag N' Wash when shopping through Instacart until November 16. This promotion encourages new customers to explore the diverse range of products these stores offer without hesitation.

Customers can shop by visiting Pet Supplies Plus on Instacart or Wag N' Wash on Instacart, or by downloading the Instacart mobile app for an even more convenient shopping experience.

About Instacart
Instacart is at the forefront of grocery technology in North America, collaborating with over 1,800 retailers to provide online shopping, delivery, and pickup services across nearly 100,000 stores. With its expansive network, Instacart connects millions of shoppers with the groceries they need while offering flexibility and job opportunities for around 600,000 shoppers. The platform also supplies retailers with a full suite of enterprise-grade technology products to enhance their e-commerce experiences.

Instacart also underscores its commitment to health through Instacart Health, which assists in promoting nutritional security and making healthier choices more accessible for consumers.

About Pet Supplies Plus
Pet Supplies Plus aims to simplify pet ownership with over 725 locations across the country. The stores are designed for easy navigation, featuring a broad selection of natural pet foods and goods while also emphasizing local community engagement. In 2025, it ranked 20th on Entrepreneur's Franchise 500 list and 33rd on Forbes' list of 'Best Customer Service' brands.

About Wag N' Wash
Wag N' Wash is a unique pet retail destination focusing on grooming and self-wash services while promoting a positive bond between pets and their owners. With 27 locations, it offers various products and services tailored to meet the diverse needs of pet owners.

In summary, the partnership between Instacart and Pet Supplies Plus marks an exciting new chapter in pet care, providing enhanced access, convenience, and value for pet owners throughout the country. With same-day delivery speeds and exclusive member benefits, pet parents can now ensure that their furry friends are well taken care of from the comfort of their homes.