FITUR 2026: Elevating Tourism with the Innovative Knowledge Hub

The International Tourism Trade Fair, FITUR, is set to take place from January 21 to 25, 2026, at IFEMA MADRID. This year, the event is particularly focused on enhancing its technological aspects, spearheading it through the introduction of the Knowledge Hub.

A New Era for Tourism Innovation

Located in Hall 12, the Knowledge Hub is envisioned as a central hub for tourism innovation. It aims to feature cutting-edge companies from across the globe that are redefining the digital landscape in tourism. This strategic addition reflects FITUR's commitment to fostering advancements in the tourism sector, making it an essential destination for professionals aiming to stay ahead in this rapidly-evolving field.

The Knowledge Hub is anticipated to be a hive of activity during the event, hosting not only the Travel Technology area—which has grown by over 35% from last year—but also key initiatives such as FITUR Know-How Export, FITUR Sports, FITUR Talent, and the FITURNEXT Observatory. This area promises to gather leading entities in tourism technology, including industry giants like Amadeus, Travelgate, BeonX, Duetto, Ratehawk, and Mirai.

Professional Engagement and Knowledge Exchange

Throughout the professional days of FITUR, experts from around the world will converge in Hall 12 to participate in numerous sessions focused on exchanging insights and best practices within the tourism sector. The event is geared toward ensuring that attendees leave with amplified knowledge of technology's role in transforming the industry. This is not just about showcasing products but facilitating meaningful discussions around the next steps in tourism.

Enhanced Accessibility and Foot Traffic

One of the significant advantages of the Knowledge Hub is its strategic placement in the southeast area of the Trade Fair Centre, providing a direct entrance that aims to improve visitor circulation between Halls 4 and 12. This newly created route is designed to streamline the flow of professional visitors, enhancing their overall experience at FITUR.

Furthermore, the Knowledge Hub is integral to the configuration of FITUR, which consists of nine different halls, each dedicated to various regions and sectors of the tourism industry. From Hall 3 representing the Americas to Hall 10 offering a space for global business discussions, every section will play a crucial role in showcasing the full spectrum of the tourism value chain.

Looking Ahead: A Bright Future for Global Tourism

The 46th edition of FITUR plans to attract not only tourism professionals but also the general public over the weekend. The targeted offerings during the week focus on industry-specific content, making this trade fair a valuable resource for professionals seeking growth opportunities in tourism.

In conclusion, FITUR 2026 stands poised not only to reinforce its leadership in the international tourism sector but also to elevate the conversation around innovation and technology. The Knowledge Hub signifies a pivotal moment in tourism, set to redefine how professionals interact with and leverage technology for future growth, firmly establishing FITUR as a must-attend event for anyone involved in the global tourism industry.