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Portal:M at London Fashion Week SS26: A New Era of Fashion Experience

In a captivating fusion of technology and fashion, fashion tech startup Portal:M is all set to unveil a revolutionary physical-digital showroom at London Fashion Week on September 20 and 21, 2025. This exciting event will highlight the stellar 10-year anniversary collection of the brand JENN LEE, setting a fresh benchmark in the fashion landscape. Supported by the Taiwan Creative Content Agency (TAICCA) and the esteemed garment manufacturer Makalot, this initiative spotlights the potential for digital storytelling to forge lasting connections between brands and consumers.

The Transformative Power of Digital Content

Dianne Chen, Marketing Manager of Portal:M, emphasizes the profound impact digital content can have on consumer engagement. “Our focus is on constructing deeper ties with consumers through compelling digital narratives,” she explained. The showroom isn’t just about displaying the latest collection; it serves as a testament to how virtual tools can significantly enhance brand loyalty and consumer connection.

The allure of this digital landscape lies in the innovative ways it fosters brand success. For example, immersive virtual experiences have been shown to cultivate greater sales and sustainability within the fashion industry. As e-commerce platform Shopify has documented, virtual shopping experiences frequently lead to increased customer engagement and conversion rates. More than just visual appeal, these strategies represent a fundamental shift towards a more interactive and mindful shopping experience
for customers.

An Immersive Experience at the Showroom

The showroom experience will feature a perfect blend of digital and physical elements. Attendees can expect to enjoy:

• - Storytelling in new dimensions with both digitalized 3D and physical versions of JENN LEE's anniversary collection.
• - Exciting interactive VR experiences, inviting guests to explore imaginative virtual environments crafted by Portal:M.
• - A pop-up store offering exclusive event merchandise, available only to participants.

All of this will take place at Village Underground, located in the heart of London, consolidating the city's reputation as a vibrant hub for fashion innovation.

Celebrating JENN LEE's Legacy

The SS26 collection, aptly themed around love and protection, emphasizes JENN LEE’s philosophy of using apparel as a medium for storytelling. Throughout the past ten years, the brand has successfully conveyed complex emotions and relationships through sophisticated designs, most notably its signature Zipper Series. As Jenn Lee articulately puts it, “Through the details of zippers, metal, and patchwork, we gradually explore relationships, emotions, and the essence of identity.”

This deep-rooted storytelling aligns with Portal:M’s aim of enhancing brand narratives through hyper-realistic 3D representations and highly engaging virtual showrooms. Together, they are redefining the paradigms of fashion marketing while creating memorable moments for consumers.

Bridging Technology and Sustainability

As the trend of sustainability continues to grow within consumer preferences, Portal:M is at the forefront of utilizing technology to promote more sustainable fashion practices. A recent report by Capgemini indicates that 64% of consumers prefer purchasing from sustainable brands, and 67% are willing to change retailers for ecological reasons. This understanding is crucial for brands looking to navigate today’s marketplace.

Furthermore, the showroom will showcase the latest tech innovations courtesy of various Taiwanese companies. For instance, PlayNitride's adjustable-transparency Micro LED technology will bring dynamic visual displays to life, capturing JENN LEE's themes of rebellion and protection through ever-evolving patterns of light. This synergy highlights how fashion and technology can work in tandem to create an immersive and adjustable shopping landscape that resonates with contemporary consumers.

Conclusion

Portal:M is not just another tech startup in the fashion realm; it embodies the convergence of innovation, digital storytelling, and sustainability. As the world eagerly anticipates the unveiling of the physical-digital showroom in London, the fashion industry is on the threshold of a transformative journey — one that aims to redefine consumer engagement and commitment in a rapidly evolving market. Follow @portalm.io on Instagram for live updates and exclusive insights as this extraordinary event unfolds.

Join us in this journey of discovery and innovation at London Fashion Week 2025, where fashion meets technology and the possibilities are endless.