AI Avatar at Diana
2025-11-27 04:55:38

Diana Incorporates AI Avatar Assistance at Shinsaibashi PARCO Store

Diana Corporation Launches AI Avatar Assistance



On November 30, Diana Corporation will commence its first AI avatar customer service at the Shinsaibashi PARCO store. Under the leadership of Chairman Ikuo Takahashi, Diana aims to contribute to the creation of a beautiful feet culture. Their mission is aligned with AVITA Corporation’s vision to evolve humanity through avatars.

Diana’s introduction of the avatar customer service utilizes AVITA's AVACOM platform, developed jointly to ensure seamless interactions with both local and international customers. This service supports three languages: Japanese, English, and Chinese, enabling a broad range of clientele to engage effortlessly, resembling that of Diana staff members.

Additionally, the store will feature an interactive AI signage system named ‘#Teeteeshutter’, also designed by AVITA, providing multilingual service to enhance customer interactions.

The avatars are creatively developed by 3D artist Pochi from KT, particularly for the metaverse. The platform features an original avatar named ‘Pochi’ for the AVACOM service. Alongside this, another exclusive avatar, ‘Coco-chan’ from JuiceCocoBlanc, will be accessible through the interactive signage. This initiative boldly marks Diana's first step toward blending real-world experiences with the metaverse, showcasing their commitment to innovation.

Diana's Metaverse Aspirations


Diana invites customers to explore their vision beyond just physical shopping, aiming to foster an environment where fashion can be enjoyed equally in both reality and the metaverse. As XR technology advances, Diana is keen on integrating real-world experiences with metaverse interactions, ensuring they are well-prepared for upcoming changes in consumer behavior.

Avatar Service Trial Campaign


From the start date of November 30, customers who try the avatar service at the Shinsaibashi PARCO store will receive complimentary original stickers featuring the avatars ‘Pochi’ and ‘Coco-chan’. This exclusive offer aims to encourage a broader audience to engage with the innovative service and experience firsthand the benefits of avatar-assisted shopping.

Overview of Diana Corporation


Diana Corporation is deeply committed to its company philosophy of elegance, individuality, and integrity. The corporate headquarters is located at Ark Hills Front Tower, 17th Floor, 2-23-1 Akasaka, Minato-ku, Tokyo, 107-0052, Japan. Their main activities include the sales of original brands centered on women's shoes and handbags, as well as importing and distributing renowned international brands. Noteworthy brands under their banner include Diana, Diana Well-Fit, Kumu_Diana, Plus Diana, Artemis by Diana, Talanton by Diana, Adina Muse, and Dear Dear. For more information, visit their official website Diana Shoes and follow their metaverse fashion journey at dianashoes.com. Follow Diana on X for the latest updates: Diana X.


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Topics Consumer Products & Retail)

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