Taste the Unique Summer-Fall Strawberries of Azumino at Ginza NAGANO Event

Celebrate Summer-Fall Strawberries in Azumino

The city of Azumino, under the leadership of Mayor Eiki Nakayama, in collaboration with renowned fruit shop "Shinjuku Takano" and "Ginza NAGANO," is excited to announce a special event dedicated to the unique summer-fall strawberries of Azumino. Scheduled for June 4, this event showcases the best of local produce, particularly the highly sought-after summer-fall strawberries.

A Highlighted Region

Azumino is celebrated as one of Japan's premier areas for summer-fall strawberry cultivation, thanks to its cool summer climate and pure underground water from the Northern Alps. Consumers attending this event will enjoy a comparative tasting of three distinct varieties of strawberries: the newly developed "Amaduzumi," known for its delightful sweetness and minimal acidity; "Summer Lyrical," which strikes a perfect balance between gentle sweetness and acidity; and "Suzuakane," recognized for its refreshing, robust tartness.

As a rare opportunity, guests get to taste the brand-new variety "Amaduzumi" in the Tokyo metropolitan area, which has limited harvests.

Event Details

- Date: June 4 (Thursday)
- Times: ①11:00 AM - 12:30 PM ②2:00 PM - 3:30 PM
- Location: Ginza NAGANO (1-2-5 NOCO Building, Ginza, Chuo City, Tokyo)
- Cost: 5,000 yen (tax included)
- Capacity: 24 participants per session (First-come, first-served basis)
- Registration: Via the Ginza NAGANO website.

What’s on the Menu?

The event offers a carefully curated mini-course that includes up to four dishes featuring the three strawberry varieties alongside seasonal ingredients from Azumino. Attendees will indulge in dessert featuring strawberry parfaits as a sweet finale.

Live Demonstration by Fruit Artisans

Witness live demonstrations by a fruit curator from Takano Fruit Parlor, showcasing expert fruit cutting and parfait assembling, enhancing the overall experience.

Engage with Local Strawberry Producers

Additionally, participants will have the unique opportunity to interact with Mr. Taichi Yamada, a local summer-fall strawberry producer from Azumino. He will share his insights on cultivation secrets and local knowledge, enhancing the connection to the land and its bounty.

About Amaduzumi

Azumino's strawberries, called “Kashuu Ichigo,” are harvested during the summer and fall. For roughly two decades, under the guidance of "JA Azumi," efforts have been made to promote them as a local specialty. Unlike typical summer-fall strawberries with noticeable acidity suitable for various desserts, the new "Amaduzumi" variety boasts lower acidity while offering heightened sweetness and a fragrant aroma, setting it apart from its peers.

For further details about the birth story of "Amaduzumi" and other information, please visit the official city website.