The highly acclaimed
Apple Music Super Bowl LIX Halftime Show, featuring the multi-talented Kendrick Lamar and produced by
Roc Nation, has made waves across the entertainment industry by garnering four
Emmy nominations. This pivotal celebration occurred as part of the prestigious 77th Emmy Awards, illustrating its significant influence within the sphere of live performance and production.
Taking place in February 2025, the Super Bowl Halftime Show broke records by attracting a staggering
133.5 million viewers, making it the most-watched halftime performance of all time. This impressive feat is a testament to the hard work and collaboration of all involved. The nominations were specifically awarded in the following categories:
- - Outstanding Variety Special (Live)
- - Outstanding Directing For a Variety Special
- - Outstanding Music Direction
- - Outstanding Choreography (Variety/Reality)
Desiree Perez, the CEO of Roc Nation, expressed her excitement about the nominations, stating, "These four nominations are a testament to the collaboration between all involved in making this performance a reality. Kendrick's show truly became a cultural moment that elevated the halftime show to new heights. We're so proud and thankful to Roger Goodell for his continued trust and partnership."
Echoing her sentiments,
Peter O'Reilly, the NFL’s Executive Vice President for Club Business, International, and League Events, emphasized the shared accomplishment of the NFL, Roc Nation, Apple Music, and Kendrick Lamar, asserting that the show continues to redefine what live entertainment can be. “The Apple Music Super Bowl Halftime Show continues to raise the bar for live entertainment, and we're proud to see the creative excellence and cultural impact of this year's show recognized on television's biggest stage,” O'Reilly stated.
Kendrick Lamar's performance during the Super Bowl LIX Halftime Show featured a star-studded lineup of special guests, including celebrated artists and personalities such as
SZA,
Samuel L. Jackson,
Mustard, and
Serena Williams. The inclusion of these high-profile figures not only contributed to the entertainment value of the show but also highlighted the cultural significance and broader appeal of Lamar's artistry.
The recognition at the Emmy Awards underscores a milestone achievement for Roc Nation, which has a renowned history of curating groundbreaking performances for the Super Bowl stage. The success of this year’s halftime show follows the electrifying performance by
Usher in 2024, indicating Roc Nation's commitment to setting new standards for this cherished NFL tradition.
As the event gains momentum leading up to the Emmy Awards, anticipation grows regarding how many accolades the Super Bowl LIX Halftime Show will secure. Fans of the performance eagerly await the Emmy announcements, looking to celebrate the artistic achievements that have made this halftime show an unforgettable moment in entertainment history.