Naturepedic Appoints Charlie Beer as COO to Guide Massive Growth Phase

Naturepedic Welcomes Back Charlie Beer as Chief Operating Officer

Naturepedic, the industry leader in GOTS certified organic mattresses and bedding, recently announced the return of Charlie Beer as Chief Operating Officer (COO). This move comes as the company embarks on a new growth journey, fueled by a remarkable 28% increase in year-over-year sales. Charlie Beer, who played a pivotal role in establishing the brand nearly two decades ago, is expected to guide Naturepedic through a transformative phase in business operations.

A Return to Roots

Beer’s first stint at Naturepedic began in 2007 when the company was still in its infancy with fewer than 20 employees. Throughout his career there, he contributed extensively across various departments, including customer service, logistics, product development, and marketing. His multi-faceted experience enabled him to help shape Naturepedic into the reputable brand it is today.

In his words, Beer expressed a powerful sentiment about his return: “This truly feels like coming home.” He acknowledges the evolution of Naturepedic from primarily a mattress company to a comprehensive sleep and wellness brand that prioritizes sustainability and consumer health. Beer plans to integrate advanced systems and technologies to support this growth while maintaining the artisanal craftsmanship that has become synonymous with Naturepedic products.

Strategic Expansion Plans

With the demand for organic and sustainable home products on the rise, Naturepedic is poised for significant retail expansion. The company is projected to grow its wholesale business by a staggering 50% year over year. This growth coincides with plans to open between 8-10 new corporate-owned stores throughout 2026—marking a major increase from the existing 26 locations. Priority markets will be strategically selected based on customer data trends, including expected new locations in Philadelphia, PA, and Miami, FL.

The focus is evident—Naturepedic is keenly aware that firsthand customer experience with their products is crucial. This vision will see products not just sold online but showcased in brick-and-mortar spaces where consumers can truly appreciate the quality and integrity of what Naturepedic offers.

Expanding the Leadership Team

To facilitate this ambitious growth, Naturepedic is also bolstering its headquarters team, hiring approximately 10 more staff across key areas including sustainability, operations, digital, marketing, and sales. This expansion aims to optimize supply chain efficiency and improve digital integration within the company. A new Director of Manufacturing is also on the horizon, someone who will play a critical role in scaling manufacturing processes.

According to Arin Schultz, Chief Growth Officer of Naturepedic, Beer’s presence is invaluable. “He was literally at the table helping start this company,” Schultz remarked. This depth of knowledge coupled with a strong dedication to the brand's core values positions Naturepedic favorably for future endeavors.

A Commitment to Integrity

After departing from Naturepedic in 2019, Charlie Beer explored business opportunities in biomanufacturing technology, focusing on environmental, social, and governance (ESG) challenges. He recently excelled at another tech-driven organization, amplifying his understanding of enterprise systems and analytics—skills critical to the modern retail landscape. With a degree in chemistry and a Doctor of Chiropractic (D.C.), Beer embodies the expertise necessary for maintaining product integrity and consumer health.

As external and internal pressures continue to shape the marketplace, Naturepedic stands firm in its commitment to providing safer, healthier sleeping solutions. The brand remains a proud member of the Organic Trade Association and the initiative ‘1% for the Planet,’ ensuring ongoing support for environmentally-focused nonprofits.

For additional information about Naturepedic and their comprehensive range of products including organic mattresses, pillows, and bedding accessories, visit their website at naturepedic.com.