Nifty Real Estate Achieves Two-Year Consecutive Crown in Japan's Property Market

Nifty Real Estate Achieves Two-Year Consecutive Crown

Nifty Lifestyle Co., Ltd., based in Nakano, Tokyo, has successfully retained its position as the top real estate information search service in Japan for the last two consecutive years. According to the Japan Marketing Research Organization's survey, Nifty Real Estate has emerged as the number one platform in two categories: the number of property listings and the number of specific property requirements.

This triumph not only underscores the service's significance within the real estate sector but also highlights its ongoing commitment to enhancing user experience as it approaches its 25th anniversary in April 2025. With over 12 million downloads, the official Nifty Real Estate app stands out as one of the largest real estate information search services in Japan, characterized by its vast information volume and convenience.

Extensive Information and Flexible Search Features

Nifty Real Estate allows users to conveniently search property listings from various well-known real estate websites all at once, boasting over 14 million listings. This innovative service eliminates the hassle of switching between multiple sites for comparisons, enabling a thorough evaluation in one go.

In addition, the platform employs a unique system that automatically identifies and organizes duplicate listings, which resolves the clutter in search results. This leads to a more precise and comfortable house-hunting experience, earning it high user satisfaction.

Moreover, by addressing diverse needs, Nifty Real Estate offers over 150 specific criteria. These range from "pet-friendly" and "musical instrument consultation" to "delivery box" and "welcome to senior citizens" options. This extensive selection simplifies the property search process, allowing users to choose listings that best align with their individual lifestyles.

Accelerating House Hunting with the Official App

The Nifty Real Estate app has surpassed 12 million downloads as of March 2025. Available in both rental and purchase versions, the app provides an optimal search experience based on user intentions.

With an intuitive user interface and features like notifications for price changes and popular listings, as well as a viewing option for multiple photos, the app allows busy users to efficiently check new properties during their spare time, helping them quickly find their ideal home.

Special Programs to Support New Beginnings

Nifty Real Estate considers the property search a significant life decision. To assist users during this process, the company has launched a "Special Benefits Program" for customers who complete property purchases or rentals using Nifty's services. Every month, participants can enter a lottery for digital gift coupons worth up to 30,000 yen, which can be used for purchasing furniture, appliances, or moving expenses, broadly supporting the preparations for a new life.

This comprehensive support system—from property search to contract completion, and finally to starting a new life—has garnered considerable appreciation from users.

Nifty Real Estate's achievements, including its 25th-anniversary approaching, surpassing 12 million downloads, and securing two consecutive crowns, establish its status as a premier real estate information search service in Japan.

The company is committed to continually improving and evolving its services from a user-centric perspective, ensuring that it remains a vital resource for making sound housing decisions in all aspects of life.

About Nifty Lifestyle Co., Ltd.

Nifty Lifestyle Co., Ltd. aims to assist each individual's actions in the lifestyle domain through its "Behavior Support Service Business." Its purpose is to support individuals' decisions for a happier life through thoughtful technology, aiming to be a reliable companion in their everyday decision-making processes.

- Company Name: Nifty Lifestyle Co., Ltd.
- Stock Code: 4262
- CEO: Takashi Narita
- Location: 2-46-1 Honcho, Nakano, Tokyo
- Business Focus: Behavior Support Service
- Website: Nifty Lifestyle

These efforts demonstrate Nifty Real Estate's ongoing commitment to being a leading player in the real estate information market while supporting the broader community in their housing decisions.