#Sustainability #Japan #Tokyo #ERP #Booost

Booost Technologies' Rebranding Journey

As of April 15, 2025, Booost Technologies, based in Shinagawa, Tokyo, will officially rebrand to Booost. This rebrand not only reflects a new name but also a streamlined focus on their flagship product, which shifts from "booost Sustainability Cloud" to simply "booost Sustainability." The company aims to support enterprises in transforming their sustainability practices to usher in a more sustainable future. This pivotal change comes as Booost commemorates its 10th anniversary, marking a decade of innovation in sustainability management.

Background of the Rebranding

The decision to rebrand stems from a rapidly changing climate around sustainability regulations. As the need for mandatory sustainability disclosures increases and legislative measures evolve, companies face unprecedented challenges due to climate change and the depletion of natural resources. Booost believes that a change in approach is essential during these turbulent times. They aspire to lead from Japan—the sole Asian member of the G7—by accelerating global sustainability efforts. This urgent desire for transformation has driven Booost to reinvent its brand identity.

Key Changes in the Rebranding Process

Company Name

• - Previous: booost technologies株式会社
• - New: Booost株式会社

Product Name

• - Previous: booost Sustainability Cloud
• - New: booost Sustainability

New Tagline

"Sustainability drives Scalability"

This tagline encapsulates the idea that sustainability accelerates growth for businesses. The modern corporate landscape has seen numerous cases where neglecting sustainability has led to legal repercussions and significant declines in brand value. This underscores the necessity of integrating sustainability into the core of business operations. Booost positions itself as a leader in this space, managing sustainability-related financial data on a global scale. Through their advanced tool—"Sustainability ERP"—Booost intends to enhance corporate value and expedite business growth.

Corporate Slogan

"Sustainability as the Engine of Corporate Growth"

Sustainability should not be viewed as a constraint or risk, but as a springboard for future opportunities. Each aspect of governance, human capital, and environmental initiatives can be transformed into a driver of growth, turning challenges into advantages.

Booost is committed to updating corporate operations to harness sustainability as a growth engine, boosting the value of companies without slowing down their momentum or potential for acceleration. This mission aims to ultimately enhance societal growth itself.

Website Revamp

The new website will launch on April 15, 2025, at Booost's official site.

Addressing the Sustainability 2026 Challenge

The 'Sustainability 2026 Problem' identifies a looming crisis where many companies are delaying the adoption of mandatory sustainability practices, which could lead to deteriorating corporate value. Booost aims to stress the importance of establishing systems for utilizing sustainability data effectively ahead of 2026, paving the way for firms to thrive in a sustainable future.

About Booost Sustainability

The "booost Sustainability" ERP platform is designed to manage sustainability data from both companies and their suppliers. It complies with various global sustainability disclosure standards and automates the collection and analysis of over 1,200 data points related to environmental, social, and governance factors. The platform not only enables real-time monitoring but also incorporates global data governance features that streamline multi-tier approval processes necessary for sustainability reporting. Since its launch, Booost's solutions have been adopted by major enterprises across more than 85 countries, with around 192,000 locations engaged as of February 2025.

Company Overview

Founded on April 15, 2015, Booost has made significant strides in the field of sustainability consulting, aiding businesses in navigating the sustainability transformation process. Located in Shinagawa, Tokyo, Booost is focused on enabling enterprises to boost their value through innovative sustainability strategies. The firm's commitment to enhancing corporate responsibility continues to shape its mission toward a sustainable, resilient future.

For more information, visit their updated website at Booost.