Go1's Rebranding and Launch of New Learning Product Suite Empowering Leaders in L&D

Go1's Rebranding: A New Era for Learning and Development



In an exciting development, Go1, a leading content aggregator specializing in Learning and Development (L&D), has announced a rebranding aimed at reflecting a more authentic support system for L&D leaders. This strategic move is accompanied by the launch of a new product suite, Go1 Learn, which is designed to align with the real dynamics of workplace learning and support professionals in their roles.

The Motivation Behind the Rebrand



Go1's updated brand identity stems from the need to demonstrate genuine support for the unique challenges faced by L&D leaders. As the company’s CEO, Chris Eigeland, emphasized, "A brand fails when it's not an authentic representation of its people and who the company is at its core." With a focus on enhancing simplicity, clarity, and cultural authenticity, Go1 aims to provide meaningful insights to its users, facilitating a more efficient management of their learning and development needs.

The rebranding process involved extensive consultations with customers to gain insights about their struggles, workflows, and experiences with the company. This ensures that the new messaging resonates with those seeking effective learning solutions.

Introduction of Go1 Learn



The highlight of this rebrand is the introduction of Go1 Learn, a comprehensive product suite designed to create an intuitive and personalized learning experience. Built on the understanding of how modern employees actually learn, Go1 Learn integrates AI-powered discovery and provides timely content delivery tailored to employee needs.

Recent data collected by Go1 indicates that L&D leaders spend a significant amount of time—93% report dedicating at least an hour each week—to sourcing and managing learning content. This often becomes complicated when organizations juggle multiple vendors, with many using five to ten distinct providers. Go1 Learn aims to streamline this process by offering a single integrated solution that saves both money and time while enhancing skill development.

Furthermore, research shows that even though 80% of L&D leaders express satisfaction with their content, a staggering percentage acknowledges that 10 to 25% of their budget is allocated to ineffective resources. This rebrand is not just a cosmetic change; it is a commitment to resolving these inefficiencies and ensuring access to relevant, high-quality content that meets the varying needs of employees.

Key Features of Go1 Learn



Among the features introduced with Go1 Learn are Go1 Pay and Go1 Insights. Go1 Pay allows organizations to provide personalized learning budgets and track expenditures effectively, promoting flexible learning options. Meanwhile, Go1 Insights enables leaders to analyze skill trends within their organization and evaluate learning activities, making the data accessible and actionable.

Traditionally, many L&D teams rely on outdated key performance indicators (KPIs), but with these advancements, they can now close skill gaps more efficiently and confidently curate content backed by data.

As Michael Spanner, Global Learning Technologies Director at Arcadis, stated, these insights are crucial for developing a skills-powered organization, especially as the economy shifts towards this model. Having a data-driven approach allows organizations to plan better for future needs.

Looking Ahead



Go1's commitment to enhancing the learning and development space is clear, with intentions to continually enrich the capabilities of Go1 Learn over the next year. New tools will be added to further simplify content sourcing and management processes, ensuring that L&D leaders have all the resources necessary to drive engagement and learning success within their organizations.

In summary, Go1's rebranding and the launch of Go1 Learn represent a fresh start infused with clarity and authenticity, aiming to empower L&D professionals at all levels. As the company continues to innovate and respond to the evolving landscape of workplace learning, it stands as a true partner in the mission to foster growth and development for employees everywhere.

For further details on Go1 and the new Go1 Learn product suite, visit Go1.com.

Topics Consumer Technology)

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