#Japan #Tokyo #Hair Care #Willumina #Arganese

New Launch: Arganese Oil-In Color Treatment

We are excited to announce that Willumina Co., Ltd. will begin offering its popular hair care product, the 'Arganese Oil-In Color Treatment', at Matsukiyo Kokokara Group and Tomod's locations across the country starting October 1, 2025. This innovative color treatment, which has already made waves in the beauty industry, is designed to address common hair concerns related to aging, such as gray hair, dryness, and lack of shine.

Award-Winning Excellence

This product has garnered significant acclaim, winning both 'Best Buy' and ranking first in the color treatment category in the April 2025 issue of the women's magazine 'LDK'. Customers were particularly impressed by the treatment’s effectiveness, exceptional ingredients, and pleasant application experience. Not only does it cater to the demands of aging hair, but it has also gained considerable popularity on various cosmetic e-commerce platforms, solidifying its status as a must-have in hair care routines.

About the Product

• - Product Name: Arganese Oil-In Color Treatment
• - Volume: 180g (with brush)
• - Available Colors: Dark Brown and Natural Brown
• - Distribution Start Date: October 2025, at Matsukiyo Kokokara Group and Tomod's (availability may vary by store)
• - Other Purchase Options: Available now at major online retailers like Amazon, Rakuten, and Yahoo! Shopping.

Product Features

The Arganese Oil-In Color Treatment offers long-lasting color for up to 15 days and requires just a 3-minute application time. It effectively works on gray hair while ensuring to deeply nourish and condition hair, resulting in a sleek, shiny finish. Enhanced with nourishing oils like argan oil, it combats the common issues of aging hair, including dullness, frizz, and tangling. Please note that results may vary for each individual.

To learn more, visit the official websites of the brand:

• - Rakuten: Kagayaku Cosmetics on Rakuten
• - Amazon: Kagayaku Cosmetics on Amazon
• - Yahoo Shopping: Kagayaku Cosmetics on Yahoo Shopping

Willumina’s Commitment to Gray Hair Care

In our evolving approach to beauty, we are shifting from merely “hiding” gray hair to “embracing” it. Recognizing that more women want to feel empowered by their appearances, our gray hair care initiatives promote a positive society where aging is celebrated. For insights into our mission, read about our efforts here:

• - From Concealing to Enjoying: Expanding Choices for Gray Hair Care
• - Why Willumina is Investing in Gray Hair Care

About Willumina Co., Ltd.

Established in 1984 as part of a division of Nichimen Corporation (now Sojitz Corporation), Willumina has grown into a leading brand in the beauty and personal care sector. The company is recognized for providing safe, reliable products across cosmetics, hair care, oral care, and health foods, serving over 30 million co-op members. With a focus on empowering women and promoting well-being, Willumina also oversees the pioneering femcare brand 'Ibiza Beauty' launched in 2015.

Leadership

CEO: Shiona Yukimura
Shiona Yukimura has a rich history in women’s product marketing, specifically in managing a variety of items related to cosmetics, wellness, and maternity. After serving as a digital marketing executive in a startup and being involved in business development in the wellness and medical fields, she became the CEO of Willumina in 2022. She has represented Japan in the EY Entrepreneurial Winning Women™ Asia-Pacific program and serves as an advisor for open innovation at Hiroshima University.

Company Details

• - Company Name: Willumina Co., Ltd.
• - Location: 4-1 Shinogawacho, Shinjuku, Tokyo
• - Representative: Shiona Yukimura
• - Scope of Business: Planning and development, wholesaling, and brand business for co-operative products.
• - Willumina Official Website

For more information on our OEM services and product offerings, please contact us at: [email protected].