CJ 4DPLEX and HOYTS Cinemas Unveil Australia's First SCREENX Theater Experience
CJ 4DPLEX, renowned globally for its innovative cinema technology, has teamed up with HOYTS Cinemas, the largest single-brand movie exhibitor in Australia, to unveil the country's very first SCREENX theater at Melbourne Central, HOYTS' flagship cinema. This announcement was made during the international exhibition trade show, CineEurope.
Revolutionary Cinema Experience
The SCREENX format is a groundbreaking feature that extends the film’s visual experience beyond the traditional screen and onto the auditorium's side walls, creating a stunning 270-degree panoramic view. This unique approach to filmmaking aims to immerse audiences fully in the narrative while enhancing critical dramatic scenes. By incorporating powerful visuals from multiple perspectives, SCREENX strives to transform how attendees engage with cinematic storytelling.
The new auditorium represents more than just a cinema; it's a significant part of a multi-million-dollar refurbishment project at Melbourne Central, which is one of the city’s busiest shopping destinations. The 11-screen complex has been a popular choice for moviegoers looking for premium cinema and special events. With the introduction of SCREENX, it is set to elevate its status as a go-to location for immersive movie experiences.
Comfort Meets Cutting-Edge Technology
As part of the new SCREENX experience, the cinema will also feature HOYTS' luxurious recliner seating, ensuring that comfort goes hand-in-hand with the enhanced visual offerings. The excitement surrounding this venture is palpable, with both CJ 4DPLEX's Chief Business Officer, Don Savant, and HOYTS Group's CEO, Damian Keogh, expressing their enthusiasm for this collaborative project. Keogh noted that this innovation would continue to affirm HOYTS' commitment to providing unique movie experiences that not only deliver entertainment but also draw moviegoers into the heart of the story.
Upcoming Features and Expansion Plans
In addition to its innovative technology, SCREENX will debut at Melbourne Central in November 2025, just in time for the holiday season. It is aligned with the release of several blockbuster films, including Warner Bros.' Wicked For Good, Disney's Avatar Fire Ash, and Sony Pictures' Anaconda.
CJ 4DPLEX aims to expand its premium cinematic offerings in Australia and New Zealand. HOYTS operates more than 60 cinemas across various states in Australia and New Zealand, making it a formidable partner for CJ 4DPLEX as they seek to introduce SCREENX to enthusiastic audiences.
A Global Leader in Cinema Technology
Headquartered in Seoul, CJ 4DPLEX is a pioneer of next-generation cinema technologies, boasting innovative formats like 4DX and Ultra 4DX alongside SCREENX. The company takes pride in bringing extraordinary moviegoing experiences to audiences worldwide, enhancing how films are experienced. The SCREENX format alone has over 435 auditoriums globally, allowing audiences in 40 countries to enjoy a unique cinematic adventure.
Moreover, for those seeking a multi-sensory experience, CJ 4DPLEX’s 4DX format utilizes motion and environmental effects—like wind, scent, and vibrations—to further engage audiences with the film's visual elements. Over 775 4DX auditoriums worldwide exemplify the company's commitment to revolutionizing cinema.
Conclusion
As CJ 4DPLEX and HOYTS join forces to redefine the movie experience, their collaboration stands as a testament to the evolving landscape of cinema. SCREENX promises to offer an unmatched visual adventure, catering to the modern audience's desire for immersive storytelling. This partnership isn't just about enhancing how films are seen; it's about intensifying how they are felt, thus changing the cinematic script for years to come.
Revolutionary Cinema Experience
The SCREENX format is a groundbreaking feature that extends the film’s visual experience beyond the traditional screen and onto the auditorium's side walls, creating a stunning 270-degree panoramic view. This unique approach to filmmaking aims to immerse audiences fully in the narrative while enhancing critical dramatic scenes. By incorporating powerful visuals from multiple perspectives, SCREENX strives to transform how attendees engage with cinematic storytelling.
The new auditorium represents more than just a cinema; it's a significant part of a multi-million-dollar refurbishment project at Melbourne Central, which is one of the city’s busiest shopping destinations. The 11-screen complex has been a popular choice for moviegoers looking for premium cinema and special events. With the introduction of SCREENX, it is set to elevate its status as a go-to location for immersive movie experiences.
Comfort Meets Cutting-Edge Technology
As part of the new SCREENX experience, the cinema will also feature HOYTS' luxurious recliner seating, ensuring that comfort goes hand-in-hand with the enhanced visual offerings. The excitement surrounding this venture is palpable, with both CJ 4DPLEX's Chief Business Officer, Don Savant, and HOYTS Group's CEO, Damian Keogh, expressing their enthusiasm for this collaborative project. Keogh noted that this innovation would continue to affirm HOYTS' commitment to providing unique movie experiences that not only deliver entertainment but also draw moviegoers into the heart of the story.
Upcoming Features and Expansion Plans
In addition to its innovative technology, SCREENX will debut at Melbourne Central in November 2025, just in time for the holiday season. It is aligned with the release of several blockbuster films, including Warner Bros.' Wicked For Good, Disney's Avatar Fire Ash, and Sony Pictures' Anaconda.
CJ 4DPLEX aims to expand its premium cinematic offerings in Australia and New Zealand. HOYTS operates more than 60 cinemas across various states in Australia and New Zealand, making it a formidable partner for CJ 4DPLEX as they seek to introduce SCREENX to enthusiastic audiences.
A Global Leader in Cinema Technology
Headquartered in Seoul, CJ 4DPLEX is a pioneer of next-generation cinema technologies, boasting innovative formats like 4DX and Ultra 4DX alongside SCREENX. The company takes pride in bringing extraordinary moviegoing experiences to audiences worldwide, enhancing how films are experienced. The SCREENX format alone has over 435 auditoriums globally, allowing audiences in 40 countries to enjoy a unique cinematic adventure.
Moreover, for those seeking a multi-sensory experience, CJ 4DPLEX’s 4DX format utilizes motion and environmental effects—like wind, scent, and vibrations—to further engage audiences with the film's visual elements. Over 775 4DX auditoriums worldwide exemplify the company's commitment to revolutionizing cinema.
Conclusion
As CJ 4DPLEX and HOYTS join forces to redefine the movie experience, their collaboration stands as a testament to the evolving landscape of cinema. SCREENX promises to offer an unmatched visual adventure, catering to the modern audience's desire for immersive storytelling. This partnership isn't just about enhancing how films are seen; it's about intensifying how they are felt, thus changing the cinematic script for years to come.
Topics Entertainment & Media）
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