Innovative Collaboration between LIVE BOARD and INFORICH: CheerSPOT for Fan Engagement

Innovative Collaboration between LIVE BOARD and INFORICH

In an exciting initiative, LIVE BOARD is teaming up with INFORICH to launch a proof of concept (PoC) for their fan engagement advertising service, CheerSPOT™. This collaboration is particularly focused on the much-anticipated first live performance of the 2.5D idol project, the FouRTe Project, which is set to take place on August 14, 2026. Fans are invited to join a unique campaign designed to enhance their experience leading up to this landmark event.

Campaign Details

From August 5 to August 11, 2026, various outdoor screens across seven major cities in Japan, including Tokyo, Osaka, Nagoya, and Sapporo, will feature appearances by FouRTe Project members. During this campaign, fans will have the opportunity to gather specific keywords displayed on these screens. Participating fans who collect these keywords can enter to watch a special video that will only be made available during this campaign.

The campaign is named "MISSION ALL IN - The Nationwide 7-Site Capture Operation", and it aims to create a multifunctional experience where fans not only contribute but also actively take part in the excitement surrounding the live performance. This strategy diverges from traditional outdoor advertising which is primarily a platform for brand messaging and instead, transforms it into an engaging, interactive experience.

The Rationale Behind the Initiative

The recent trend of "oshi-katsu"—the act of supporting your favorite artists or characters—has proliferated beyond online interactions like social media posts and purchases to include real-world experiences. This initiative taps into that trend by utilizing outdoor digital advertising to cultivate a communal atmosphere where fans can connect and celebrate their shared interests. By turning outdoor screens into platforms for discovering, sharing, and engaging with the campaign, LIVE BOARD seeks to innovate how outdoor advertisements are perceived and utilized.

According to the timeline, the campaign will heighten anticipation for the FouRTe Project's debut concert while allowing fans from different regions to come together virtually and physically around a central theme. The community-driven approach encourages cooperative participation, reflecting how fans can support one another despite geographical obstacles.

Key Features of the Campaign

1. Enhanced Fan Experience

By combining fan interaction via CheerSPOT with LIVE BOARD's expansive outdoor screens, the campaign aims to extend the digital experience into the physical world, allowing fans to engage with the FouRTe Project more directly.

2. Collaborative Keyword Collection

Throughout the campaign period, keywords displayed at various locations will facilitate interaction, making the collection process a collective endeavor. This campaign encourages fans to share their experiences through social media, enhancing camaraderie and engagement.

3. Exploring New Possibilities in Outdoor Advertising

This initiative offers an incredible opportunity to observe and evaluate the effectiveness of fan participation strategies using outdoor screens. LIVE BOARD and INFORICH hope to uncover new ways to harness outdoor advertising by merging it with interactive engagements, setting the stage for future innovations in this space.

Company Roles

LIVE BOARD

As the holder of the outdoor screens, LIVE BOARD will oversee their operation, ensure the content's quality, and track the campaign's outreach effectiveness. They are known for their data-driven advertising approaches, which enable targeted advertising based on audience analytics.

INFORICH

INFORICH will manage the overall design and logistics of this campaign while leveraging CheerSPOT to ensure smooth participant engagement. Their approach refines the intersection of advertising with fan experience, creating vibrant interactions in urban settings.

FouRTe Entertainment

FouRTe Entertainment specializes in the production and promotion of virtual talent and IP initiatives, providing the necessary materials and guidance for the FouRTe Project.

Looking Forward

Through this collaboration, both LIVE BOARD and INFORICH aim to redefine outdoor advertising by creating more immersive and participatory fan experiences. This PoC opens doors to future projects that combine engaging content with interactive opportunities, as they continue to collaborate with various IPs, artist events, and promotions.

For updates about the campaign and more, be sure to follow the official social media channels of the FouRTe Project. This campaign isn't just about watching; it's about participating, sharing, and engaging with a community of fellow fans.