Barclays Report Highlights Travelers' Increasing Dependence on Rewards Programs for Unforgettable Experiences
Barclays 2025 Travel Rewards and Loyalty Report
As the excitement for National Travel and Tourism Week (May 4-10) builds, Barclays US Consumer Bank has unveiled the 2025 Travel Rewards and Loyalty Report, showcasing how U.S. travelers are increasingly relying on rewards and loyalty programs to elevate their travel experiences. With a survey executed by Wakefield Research involving 1,000 adults who traveled by air in the last 12 months, the report provides a comprehensive look into the current travel landscape.
Key Findings from the Report
1. The Growing Importance of Rewards
A staggering 79% of travelers report a reliance on loyalty programs, marking an increase from prior years. The findings suggest that 82% of respondents believe their travel patterns would significantly change without the benefits of travel rewards. This underscores the vital role that these programs play in shaping travel decisions.
2. Set-Jetting: A New Kind of Travel Trend
The report illuminates a fascinating trend termed