Osmow's Launches New Jersey Location with Grand Opening Celebration and Free Dishes

Osmow's Brings Mediterranean Flavors to North Brunswick



Osmow's, North America's fastest-growing Shawarma chain, is set to unveil its latest location in North Brunswick, New Jersey, on December 11, 2025. This grand opening promises an exciting day for local residents, as the first 200 customers will receive a complimentary serving of Osmow's signature dish, Chicken on the ROX®. This beloved dish features marinated chicken grilled to perfection, served over fluffy rice and generously topped with the restaurant’s famous garlic sauce, tahini, and sumac.

The festivities will not just stop at free food; attendees can look forward to music, cake, food samples, and photo opportunities, making it a perfect gathering for families and food lovers in the community.

Osmow's journey began in 1998 when Sam Osmow relocated from Egypt to Canada, fueled by a passion for Mediterranean cuisine and a dream of culinary success. What started as a small food venture has now grown into a sprawling restaurant franchise with over 220 locations across North America. This particular expansion into New Jersey allows Osmow's to tap into a thriving entrepreneurial ecosystem, where nearly 49 percent of local jobs are created by small businesses.

According to a spokesperson for Shaheen Group Inc., the franchisee behind this new location, North Brunswick represents an ideal destination for Osmow's Mediterranean flavors. They believe this vibrant town with a rich and diverse food scene aligns perfectly with their vision of providing fresh, flavorful, and customizable meals. The spokesperson further stated, “This opening is just the beginning. We anticipate expanding throughout New Jersey and introducing an even wider audience to our bold culinary offerings.”

The decision to open in North Brunswick was influenced by both community connections and the area's enthusiastic appetite for authentic Mediterranean dishes. The Shaheen Group Inc. recognizes this as an important opportunity to bring their modern Mediterranean menu to a community that appreciates authenticity, quality, and shared dining experiences.

Ben Osmow, CEO of Osmow's, emphasized the significance of this opening as part of the brand's broader expansion strategy across North America. He expressed pride in collaborating with franchise partners like Shaheen Group Inc., who are equally dedicated to quality and community engagement. “Our goal is to bring exceptional tastes to as many people as possible, one city at a time,” he noted.

Highlighting its diverse menu, Osmow’s offers not just traditional shawarma wraps and plates, but also keto-friendly and protein-rich options. Every dish is made to order, ensuring freshness while capturing the essence of Mediterranean flavors in a fast-casual setting. Their menu has garnered a loyal following, thanks to fan-favorite items like “on the ROX™” and “on the STIX™.”

For those intrigued by franchise opportunities with Osmow’s, more information can be found on their official website at osmowsfranchise.com. New customers eager to try the highly anticipated New Brunswick Osmow's location can visit Osmow's and connect on social media through @osmows.us on Instagram and @osmowsshawarma on TikTok for menu details and updates.

Founded in 2001 by Sam Osmow, the family-run restaurant thrives on combining Egyptian flavors with contemporary North American tastes, making it a standout in the fast-casual dining sector. With every dish generously infused with their renowned garlic sauce, Osmow's continues to redefine how we enjoy Mediterranean cuisine in a modern context.

Topics Consumer Products & Retail)

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