#Franchise Growth #HOTWORX #Infrared Fitness

HOTWORX Achieves an Impressive Fitness Milestone

In a notable achievement reflecting its groundbreaking approach to fitness, HOTWORX, the innovative infrared fitness studio franchise, has proudly opened its 700th location within just seven years of operation. This milestone positions HOTWORX among the fastest-growing fitness brands globally, setting a high standard in the industry.

Stephen Smith, CEO of HOTWORX, expressed pride in this achievement, saying, "This milestone is a testament to our unwavering commitment to innovation and excellence in fitness. Reaching 700 locations in just seven years showcases the passion and success of our franchisees and the enthusiasm of our members for a unique fitness experience that delivers real results. It's incredible to see how far we've come, but this is just the beginning as we continue to transform the industry and inspire healthier lifestyles worldwide."

Rapid Growth and Industry Recognition

According to a recent report by the Health & Fitness Association, HOTWORX was recognized as the second fastest-growing fitness brand based on worldwide unit growth between 2022 and 2023. The brand experienced a remarkable 43% increase in its locations, growing from 409 to 585, underscoring the rising demand for its unique fitness services.

Moreover, this rapid expansion has caught the attention of major global brands. For instance, Fabletics has partnered with HOTWORX to create exclusive offerings within the studios, an indication of how the fitness industry is acknowledging HOTWORX's innovative approach.

The 700th Location: A Community-Focused Initiative

The latest HOTWORX studio, marking the 700th location is situated in Hanford, California. This studio is owned by local entrepreneurs, retired NFL All-Pro Lorenzo Neal and health educator Kayla Wilson. Both owners have dedicated themselves to assisting Hanford residents in achieving their wellness goals through HOTWORX's innovative and efficient workout programs.

HOTWORX offers a variety of workouts, including 30-minute isometric sessions such as yoga, Pilates, and Barre, as well as 15-minute high-intensity interval training (HIIT) sessions like cycling and rowing, all conducted within patented infrared saunas. Each location also features a Functional Exercise (FX) Zone for cross-training, promoting a comprehensive fitness regimen.

The studio benefits from a virtual instruction model, allowing members to access fitness resources 24/7 securely. This flexibility and accessibility have been pivotal in HOTWORX's appeal, catering to a broad audience eager for effective workout solutions.

Looking Ahead: The Future of HOTWORX

With over 700 studio locations and a growing membership base surpassing 250,000, HOTWORX continues to revolutionize the fitness landscape by providing members with an immersive workout experience that combines the benefits of infrared heat, exercise, and virtual instruction. This unique methodology incorporates a