Heisei Kawaii Fair
2026-08-05 22:30:52

Experience the Charm of 'Heisei Kawaii' at the Sunhoseki Fair in Ikebukuro

Dive into 'Heisei Kawaii' at the Sunhoseki Fair in Ikebukuro



This summer, the Sunhoseki Fair will take place at Sunshine City Alta in Ikebukuro from August 7 to August 16, 2026. Organized by Memory Tech Tsukuba's Interactive Content Division, the event promises a delightful range of accessories, stationery, and character goods, offering a nostalgic experience infused with the ‘Heisei Kawaii’ charm.

What to Expect at the Fair


At the fair, attendees will be treated to an array of colorful and whimsical items recognized for their cuteness. Sunhoseki has garnered affection from the public for years through its catalog and online shopping channels, specializing in affordable and adorable accessories. It has a knack for making the selection process themselves an exhilarating experience.

1. A Collection of Adorable Accessories and Stationery:
Visitors can explore a vast selection of vibrant accessories and stationery items, featuring everything from sparkling charms to pastel-colored goods. Sunhoseki ensures that there’s something for both kids and adults, making it a perfect spot for families and friends to enjoy together.

2. Focus on the Beloved Character 'Hoppé-chan':
This event will highlight the ever-popular original character, Hoppé-chan, known for its charming little face and plush form. Hoppé-chan has been a symbol of ‘Heisei Kawaii’ and is nostalgic for many who grew up with it during the Heisei era, while newer generations find it captivating as a fresh icon.

3. Special Activity: 'Puni Puni Hoppé-chan Ring Making Workshop':
One of the fair's key highlights is the 'Puni Puni Hoppé-chan Ring Making Workshop.' In this unique experience, participants can select their favorite Hoppé-chan parts to create a personalized ring of their own. The workshop is available for a participation fee of 550 yen, tax included, and the rings can be taken home immediately, perfect for summer memories with family!

4. Ideal Summer Outing in Ikebukuro:
The fair provides a convenient summer getaway in Ikebukuro during the vacation period making it a great complement to shopping at Sunshine City. The atmosphere is casual and accessible for anyone looking to infuse a little cuteness into their day.

Event Details


  • - Event Name: Sunhoseki Fair - 'Heisei Retro Shop ~ Nostalgic Excitement ~'
  • - Date: August 7 (Friday) - August 16 (Sunday), 2026
  • - Time: 11:00 AM - 8:00 PM
  • - Location: Event Space, 1st Floor, Sunshine City Alta, Higashi-Ikebukuro 3-1-1, Toshima, Tokyo

Fair Highlights


  • - Sales of accessories, stationery, small items, character goods, and Hoppé-chan products
  • - Jewelry-making workshop: 'Puni Puni Hoppé-chan Ring Making' (Fee: 550 yen)

Note: Product availability is limited, and once sold out, they cannot be restocked. Due to the likelihood of crowds, there may be waiting times for the workshop. Workshop contents and event hours might change without notice, based on the facility's operational hours.

About Sunhoseki


Sunhoseki has supported the dreams of many young girls through its enchanting accessories, stationery, and character products. With the rising interest in the 'Heisei Retro' aesthetic, it caters to nostalgia while introducing fresh new products to the current generation. Keep an eye on their official social media and online shop for continuous updates on new product releases.

Business Information


  • - Company: Memory Tech Tsukuba, Interactive Content Division, Sunhoseki
  • - Headquarters: Chikusei City, Ibaraki Prefecture
  • - CEO: Shinya Suzuki
  • - For more information visit:
- Official X
- Instagram
- Online Shop
- Corporate Site


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Topics Consumer Products & Retail)

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