#Japan #Tokyo #ECOALF #UTO Collection #UPCYCLING THE OCEANS

ECOALF Launches New UTO Collection: Fashion with a Purpose

ECOALF, the sustainable fashion brand developed by Sanyo Shokai, is releasing its latest UTO Collection on April 22, coinciding with Earth Day. This new line features three types of shoes and three types of bags, all made from recycled ocean plastic bottles. The collection will be available at five permanent ECOALF stores, pop-up locations, and online through the official Sanyo Shokai website.

The UTO Collection's Mission

ECOALF is not merely a fashion brand; it is a pioneer in environmental conservation through its project "UPCYCLING THE OCEANS." Launched in 2015, this initiative collaborates with local fishermen to collect and sort ocean waste, transforming it into OCEAN YARN, a unique fabric developed by the brand. As the project expands, the variety and designs of products also evolve. This season's lineup includes items dyed with natural pigments, specifically designed to emphasize sustainability and the natural beauty of vintage aesthetics.

The natural dyes used in the pigment dyeing process are derived from environmentally-friendly materials, offering a safe and sustainable coloring method. The process imbues the textiles with a soft vintage feel and allows for natural fading over time, creating a unique experience for the wearer.

ECOALF's Commitment to Marine Conservation

The "UPCYCLING THE OCEANS" project is a collaboration between ECOALF and the ECOALF Foundation, aimed at promoting the use of recycled materials sourced from marine waste. Since its inception, the initiative has gained support from numerous fishermen and fisheries in the Mediterranean region. Remarkably, more than 1,700 tons of ocean waste have been collected from fishing operations between 2015 and 2024, with collaborations involving over 4,000 fishermen across 74 ports worldwide.

Introducing the New Products

With the UTO Collection, ECOALF presents a variety of stylish and functional products:

1. CONDE Knit Pigment Dye Sneakers

- Price: ¥22,000
- Sizes: Women (36-40), Men (40-45)
- Colors for Women: Navy, Gray, Sage; Men: Navy, Green
- The CONDE sneakers combine sustainability with style, featuring a clean design that highlights their eco-friendly origin. Made from knit, these sneakers offer superior breathability and comfort.

2. ADELAIDE Ballerina Shoes (Women)

- Price: ¥16,500
- Sizes: 36-40
- Color Options: Brown, Navy, Gray, Beige
- The ADELAIDE Ballerina shoes incorporate ocean yarn, creating a lightweight and elegant footwear option suitable for any occasion.

3. JOHN DYE Loafers (Men)

- Price: ¥19,800
- Sizes: 40-44
- Color Options: Brown, Navy
- Crafted with a vintage touch, the JOHN DYE loafers maintain comfort while offering versatility for various styles.

4. OCEAN TIKA Collection Bags

- The OCEAN TIKA series features lightweight, durable bags in two colors: black and tangerine orange.
- Bucket Mini Bag: ¥15,400, compact with significant storage.
- Bucket Bag: ¥19,800, designed with practical features like an internal zipper compartment.
- MARTA TIKA Tote Bag: ¥24,200, ideal for overnight trips with ample storage space.

Store Locations

The UTO Collection will be available at the following locations:

• - Newoman Takanawa, Tokyo
• - Shinjuku Takashimaya, Tokyo
• - Hanshin Umeda Main Store, Osaka
• - Takashimaya Osaka
• - Daimaru Kyoto
• - Sapporo Mitsukoshi

Additionally, pop-up stores will be operational throughout the city from April to June, showcasing the UTO Collection.

For more information on the collection and brand philosophy, visit the official ECOALF website and social media pages.

About ECOALF

ECOALF was founded in Spain in 2009 by Javier Goyeneche, driven by a vision to protect the environment for future generations. The brand honors the slogan "Because there is no planet B®" by utilizing recycled materials to create high-quality, sustainable fashion. As the fashion industry impacts the environment significantly, ECOALF continues to innovate, recycling materials like plastic bottles and fishing nets into over 400 types of fabrics. The brand operates with a strong commitment to meet SDG goal 14: "Life Below Water" through its sustainable practices.

Explore ECOALF's mission and shop the new collection through their official channels. Join the movement for sustainable fashion today!