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Spin Master and Universal Expand Licensing for How to Train Your Dragon Toys

In an exciting development for fans of the beloved How to Train Your Dragon franchise, Spin Master Corp. has announced a renewal and expansion of its toy licensing agreement with Universal Products & Experiences. This collaboration stretches back more than 15 years and includes worldwide rights encompassing a wide range of products such as dolls, action figures, remote control toys, playsets, vehicles, robotics, and plush figures. The renewed agreement precedes an eagerly anticipated live-action reimagining of the original animated film, set to hit theaters on June 13, 2025.

The How to Train Your Dragon series, created by DreamWorks Animation, first captivated audiences in 2010. It quickly evolved into a major film franchise, producing sequels and spin-offs that enriched its narrative and expanded its fan base. Spin Master's renewed agreement reflects their commitment to producing innovative toys that resonate with children and fans alike. With the new live-action film on the horizon, anticipation is building, and Spin Master is ready to unveil a dynamic lineup of toys that will feature elements of flight, interactivity, and theatrical realism.

Doug Wadleigh, the President of Spin Master Toys, expressed enthusiasm about the collaboration, stating, “We have a long history of developing innovative toys in support of this widely celebrated global franchise, surprising and entertaining Dragons fans for well over a decade.” He emphasized the exciting potential of the upcoming film and related toy line, which aims to elevate the play experience by integrating concepts like flight and interactivity.

Rafael Macias, the Executive Vice President and Global Commercial Officer at Universal Products & Experiences, noted the ongoing successful partnership, pointing out how they have managed to translate the captivating lore of the franchise into engaging toys. This year, they will again capture the charm and adventures of How to Train Your Dragon’s iconic characters in a line inspired by the forthcoming film. Macias remarked, “Together, we've brought the Dragons stories to millions of children and adults alike, creating a toyetic brand that has withstood the test of time and sparking multi-generational appeal.”

Spin Master is set to unveil its 2025 How to Train Your Dragon toy line in February 2025, just before the prestigious Toy Fair in New York. This strategic reveal is expected to generate additional buzz leading up to the film’s release.

The upcoming live-action film promises to be a stunning reinterpretation of the animated saga. Directed by Dean DeBlois—who helmed the original animated trilogy—the film follows the character of Hiccup as he challenges age-old traditions that pit Vikings against dragons. With themes of friendship and courage, Hiccup’s story will resonate with audiences, reinforcing the bonds between humans and dragons against the backdrop of breathtaking visual storytelling.

This new cinematic experience aligns strategically with Spin Master’s efforts to maintain relevance in a fast-evolving toy landscape. The operational synergy between Spin Master and Universal has allowed them to capture the essence of How to Train Your Dragon, which has not only been commercially successful but also critically acclaimed, achieving multiple Academy Award nominations and grossing over $1.6 billion globally.

As the excitement builds for both the new toys and the live-action film, fans around the world can look forward to a reimagined experience of their favorite characters. The renewed licensing agreement not only signals ongoing investment in the How to Train Your Dragon franchise but also promises to offer delightful new adventures with Hiccup and Toothless as they navigate their evolving friendship in a world filled with challenges—and hope.

In conclusion, the partnership between Spin Master and Universal will likely continue to enchant generations to come, embedding the legacy of How to Train Your Dragon deeper into the fabric of popular culture. Expect innovative toys that bring to life the adventures of Hiccup and Toothless, enriching the play experience for both kids and nostalgic fans alike.

Stay tuned for the official toy unveiling in February, as enthusiasts prepare for yet another chapter in the immersive How to Train Your Dragon saga.