#United States #Denver #CPG brands #TrewUp #Sales Insights

TrewUp Launches Revolutionary Sales Insights Dashboard

In a major step towards improving trade spend management, TrewUp, a leader in trade spend visibility and deductions management, has unveiled its new Sales Insights Dashboard. This innovative tool is designed specifically for Consumer Packaged Goods (CPG) brands, enabling them to track retailer performance, optimize trade expenditures, and make insightful, data-driven decisions.

Streamlining Trade Spend Management

Understanding the dynamics of trade spend within the retail sector has always posed challenges for CPG brands. With the launch of Sales Insights, TrewUp empowers these brands by providing them access to a comprehensive suite of analytical tools. The dashboard integrates shipment data, retailer trends, and historical performance metrics, allowing brands to gain a continuous view of how their products are performing across various retail environments.

According to TrewUp’s co-founder and CEO, Kyle Barnholt, the dashboard serves as a solution to one of the industry's biggest hurdles. "Understanding trade spend and retailer performance has typically been a challenge for CPG brands," Barnholt remarked. With the introduction of the new Sales Insights Dashboard, brands can ascertain the exact sales dynamics, thus making informed financial decisions to maximize trade effectiveness and profitability.

Notable Features of Sales Insights

The Sales Insights Dashboard comes equipped with several pivotal features:
1. Year-Over-Year Metrics: Brands can instantly harness two years’ worth of historical data, tracking sales from distributors to retailers at list price. This feature enables a thorough analysis of revenue trends over time.
2. Retailer Insights: Advanced search and filtering options allow for detailed analysis based on specific retailers, monthly sales, or individual items, helping brands identify performance fluctuations and growth avenues.
3. Velocity Metrics: This feature enables brands to measure units sold per store per week (UPSPW), illustrating product performance across various retail locations and helping spot which items are driving sales.
4. Comprehensive Distribution Tracking: With insights into Points of Distribution (POD), brands can monitor their retail presence, identify any gaps in distribution, and refine their retail strategies accordingly.

Connecting Trade Spend to Sales Performance

One of the remarkable capabilities of TrewUp’s Sales Insights is the integration of shipment data with trade spend insights, presenting brands with a well-rounded view of their promotional effectiveness. This integration ensures that trade dollars are utilized judiciously and contribute to the expected financial returns.

"One of the biggest challenges in CPG is connecting trade spend to actual retail performance," Barnholt pointed out. The Sales Insights Dashboard allows brands to visualize how their financial investments are translating directly into retail sales, making it easier to assess the effectiveness of their strategies.

Exclusivity and Availability

The Sales Insights Dashboard is now available exclusively for existing TrewUp customers, presenting them with a significant competitive edge in the marketplace. TrewUp is committed to ensuring that CPG brands not only optimize their profitability but also enhance their management of deductions through this sophisticated analytical platform.

About TrewUp

TrewUp stands at the forefront of trade spend insights, equipping CPG brands with the tools needed to thrive in an increasingly complex retail landscape. Through advanced analytics and data-driven solutions, TrewUp empowers brands to make strategic decisions, enhance promotional efficiencies, and ultimately drive growth. For more information about TrewUp and its offerings, interested parties can visit www.trewup.com.

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