#Japan #Tokyo #Collaboration #VIVAIA #Mary-Jane

VIVAIA Unveils a Romantic Valentine's Collaboration with Artist Léa Morichon

In a stunning venture, VIVAIA, the innovative sustainable footwear brand based in the USA, has revealed its first-ever artist collaboration just in time for Valentine's Day. Embodying the essence of sustainability, comfort, and style, VIVAIA specializes in delivering pure fashion and lifestyle choices. For this special occasion, the brand has partnered with French artist Léa Morichon, known for her rich colors and delicate interpretations of nature and daily emotions.

The highlight of this collaboration is the Margot Mary-Jane shoe, reimagined through Morichon's artistic lens to evoke warmth, sunlight, and serene emotions. This special shoe, described as “wearable art,” features a sheer design adorned with intricate embroidery that blends delicate artistry and modern elegance.

What makes this Margot Mary-Jane even more alluring is its exclusivity. Only 500 pairs will be available worldwide, with a limited number set to launch in Japan on February 1, exclusively at VIVAIA's permanent stores. To celebrate this release, each purchase will include a limited-edition scrunchie, beautifully embroidered in coordinating red to enhance both footwear and hairstyle.

The Collection: Special Features and Other Offers

Besides the Margot Mary-Jane, the Valentine's collection also introduces new shades of two additional beloved styles: the Azura and Audrey.

Margot Mary-Jane

• - Price: ¥19,900 (tax included)
• - This shoe is crafted with sensual organza fabric, showcasing deep red floral embroidery inspired by Morichon's art. Although it has a delicate appearance, it promises practical comfort. VIVAIA's signature insole, designed to feel like walking on clouds, provides all-day comfort.
• - Availability:

For a limited time from February 1 to February 14 at VIVAIA's permanent stores, with only 100 pairs available on a first-come-first-served basis. Online sales are not offered for this item.

Azura

• - Price: ¥18,900 (tax included)
• - A pointed flat noted for its oversized ribbon, the Azura will feature a new, striking red color to celebrate Valentine's Day. This shoe's spacious toe box and cushioned insole ensure a blend of sophisticated design and comfort for all-day wear.

Audrey

• - Price: ¥18,900 (tax included)
• - The celebrated Audrey model, which debuted in August 2022 and has sold over 100,000 pairs worldwide, introduces a