#USA #Google #RCS #Attentive #Mountain View, CA

Revolutionizing Brand Communication with RCS

In an exciting announcement, Attentive, a leader in the AI-powered mobile marketing landscape, is preparing to host a pivotal event with Google on April 22, 2025. This gathering, titled RCS Unlocked will focus on the transformative potential of Rich Communication Services (RCS) combined with AI technologies in reshaping mobile shopping and customer engagement.

The Evolution of Mobile Communication

RCS messaging is emerging as a groundbreaking standard in mobile communications. Unlike traditional SMS, RCS provides enhanced features such as high-resolution images, carousels, and quick reply buttons. As we move towards 2025, both iOS and Android devices are set to adopt this robust platform, thanks to the support from major telecom providers including Verizon, ATT, and T-Mobile. The involvement of these industry giants signifies not just a technological upgrade but a shift in how brands will communicate with their customers.

Gathering of the Innovators

The event will take place at Google's headquarters in Mountain View, California, where brand marketers from leading names— like Skechers, Michaels, Reformation, and Shoe Carnival— will converge to explore the myriad opportunities that RCS offers. This exclusive meeting follows a successful first event in New York City, where representatives from 50 brands indicated strong enthusiasm for leveraging RCS in their marketing strategies. The upcoming West Coast event promises to build on that momentum with even more insights planned.

What to Expect at the Event

Attendees will have the chance to participate in a variety of discussions and interactive sessions. Notable features include:

• - Fireside Chat: Key leaders from Attentive and Google will provide insights into the future of brand-to-consumer communications powered by RCS.
• - Product Demonstrations: Engage with the latest RCS features and discover practical applications for enhancing marketing efforts.
• - Roundtable Discussions: Collaborate on new ideas and strategies for utilizing RCS in mobile marketing to boost customer engagement and personalize experiences.

The agenda is packed with valuable content, covering everything from actionable insights on maximizing RCS effectiveness, to real-world case studies that showcase its impact on businesses. Attendees will also learn how to kickstart their journey with RCS, paving the way for innovative marketing campaigns.

The Experts Behind the Scenes

Featured speakers at the event include:

• - Amit Jhawar (CEO of Attentive)
• - Karine Terzibachi (Chief Business Officer)
• - Nakul Narayan (Chief Product Officer)
• - Lauren Omelchenko (Group Product Manager)
• - Jan Jedrzejowicz (Google Director of Product, RCS for Business)
• - Alastair Slattery (Director, Partnerships, Communications Products at Google)

The Future is Bright

As we step into this new era of mobile marketing, the combination of RCS and AI stands to redefine how brands interact with consumers. Attentive's commitment to enhancing consumer engagement through cutting-edge technology is paving the way for more personalized and efficient communication strategies.

To reserve a spot at the RCS Unlocked event, interested marketers can visit the event's official website. Note that attendance is exclusive to brand-side marketers, ensuring an intimate setting for genuine collaboration and idea exchange.

For more on Attentive and its impactful mobile marketing solutions, head over to Attentive's website. To learn more about Google RCS and its benefits, you can visit the Google RCS page.

In conclusion, as the mobile marketplace continues to evolve, tools like RCS will empower brands to thrive in an increasingly competitive landscape, fostering deeper connections with their customers and providing unmatched personalized experiences.