EBANX Appoints Robert-Jan Lieben as New VP to Boost E-Commerce Between EU and Emerging Markets

EBANX Strengthens European Presence with New VP Appointment

In a significant move aimed at enhancing e-commerce ties between Europe and rapidly growing emerging markets, EBANX has recently appointed Robert-Jan Lieben as its new Vice President for Trade in Europe. This decision comes in light of the projected growth of online sales in emerging economies, expected to exceed 1.3 trillion USD by 2027. Countries such as Brazil, Mexico, Colombia, Nigeria, South Africa, and India are becoming increasingly attractive for European businesses seeking to expand their reach.

Lieben, a seasoned professional with nearly two decades of experience in the payments industry, previously held a director position at PayPal, where he was instrumental in developing new business areas. His expertise will be pivotal for EBANX as it looks to strengthen partnerships with European technology firms eager to tap into the burgeoning digital markets across Latin America, Africa, and India. This strategic appointment closely follows EBANX's recent initiatives, including the launch of the 7th EBANX Payments Summit in Barcelona last September.

The Growing Digital Markets of Emerging Economies

The expansion of online commerce in Latin America is anticipated to climb by an impressive 26% annually until 2027. Meanwhile, India and Africa are predicted to see growth rates of 20% and 16% respectively during the same period. Other digital sectors—such as gaming, travel, and streaming—are also forecasted to witness significant revenue increases, making the timing perfect for European companies to invest in these emerging landscapes.

Lieben emphasizes the critical need for technology firms to seize the right opportunities at the right time.