#Japan #oral health #Lotte #Tsurugashima

Lotte's Partnership with Tsurugashima City

On June 4, 2026, Lotte Corporation announced a collaborative agreement with Tsurugashima City and the Sakado-Tsurugashima Dental Association, aimed at promoting oral health for the citizens of Tsurugashima, located in Saitama Prefecture. This agreement marks the 29th healthcare partnership made by Lotte, focusing on maintaining and improving oral hygiene and health in the community, supporting the idea that good oral health leads to a better quality of life.

The Agreement Overview

The three parties will work in collaboration on several key initiatives, which include:

1. Promotion of Oral Care Awareness: Enlightening the community on the importance of effective oral care routines.
2. Importance of Chewing: Raising awareness about the health benefits of chewing, which is essential for digestion and overall health.
3. Collaboration on Dental Projects: Supporting local health initiatives focused on oral hygiene.
4. Surveys of Oral Functionality: Conducting assessments to monitor the oral health of local residents.
5. Disaster Relief Support: Providing assistance and necessary goods during disasters to ensure community welfare.
6. Additional Necessary Measures: Implementing any other relevant actions to achieve the collaboration's goals.

Lotte aims to leverage its well-established expertise in chewing and xylitol since its founding in 1948, to contribute to the oral health initiatives in Tsurugashima.

Signing Ceremony Details

The agreement was signed at the Tsurugashima City Hall, attended by several key figures:

• - Mayor Hironami Ogawa of Tsurugashima City.
• - President Otsuhiko Onimaru of the Sakado-Tsurugashima Dental Association.
• - Branch Manager Yusuke Kobayashi of Lotte's Saitama branch.

Comment from Yusuke Kobayashi

In his remarks at the signing ceremony, Yusuke Kobayashi emphasized the significance of Lotte's name derived from the character Charlotte in Goethe's famous literary work, "Young Werther's Sorrows." He shared the company's aspiration to be not only a brand but a lifelong partner in health and happiness, akin to the beloved character.

Highlighting the corporate motto, 'Your Best Friend for Oral Health,' Kobayashi articulated how Lotte aims to support the community's oral health through its products, reinforcing its commitment to customer satisfaction and well-being. He expressed enthusiasm for contributing to Tsurugashima's vision of creating a healthier future for all by addressing oral health across all age demographics, including programs for young children and seniors.

Emphasis on Oral Health Promotion

As part of the collaboration, Lotte has pledged to utilize its strength in chewing and the benefits of xylitol—an effective sugar substitute known for promoting dental health. Through educational campaigns and ongoing workshops, the company will promote not only healthy chewing habits but also overall oral care practices. This includes targeted campaigns for both young children and the elderly, focusing on the importance of oral health from an early age.

The company is also addressing the issue of oral frailty, a term that describes subtle declines in oral function that, if neglected, can lead to broader health issues. Lotte's approach seeks to increase awareness of oral frailty and provide solutions that improve the quality of life for those affected by it.

Additionally, in the event of a disaster, Lotte is committed to providing relief supplies, including xylitol gum and tablets, contributing to community resilience and health in times of need. This initiative highlights Lotte's deep-rooted commitment not only as a business but also as a responsible community partner.

Conclusion

In conclusion, Lotte’s collaboration with Tsurugashima City and the local dental association represents a robust effort to foster community health through oral care initiatives. They aim to create an environment where residents can thrive, knowing that their oral health is prioritized, ultimately working towards a healthier future. With ambitious goals in sight, this partnership exemplifies a powerful alliance between a corporate entity and local governance, setting a model for future community health initiatives across Japan.