Introduction
Abu Dhabi is making headlines with extraordinary visitor numbers reported by Miral, the company that pioneers immersive experiences and destinations in the region. During the Arabian Travel Market 2025, it was unveiled that Yas Island achieved remarkable figures with over 38 million visits in 2024, showcasing a 10% increase over the previous year. Saadiyat Island also celebrated a similar rise in attraction, affirming its strength as a cultural and leisure hub.
Record-Breaking Numbers
Yas Island's visitation growth reflects a broader trend of increasing popularity for the UAE as a travel destination. The island's hotels experienced an occupancy rate of 82%, peaking at 90% in August 2024, which is an impressive increase of 9% from 2023. On Saadiyat Island, there was a notable 10% rise in visitor numbers, strengthening its position as a cultural oasis.
Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral, emphasized this achievement's significance, stating that it validates Abu Dhabi's objective to become a standout global destination. By offering world-class entertainment and experiences, Yas Island and Saadiyat Island not only attract global visitors but also create memorable moments that resonate long after.
Visitor Trends and Demographics
Among the various attractions, Yas Island's theme parks, including CLYMB™, reported a substantial 20% uptick in guests. Particularly significant was the 56% surge in visits from GCC residents, alongside a notable 40% increase in international tourist arrivals driven by markets such as India (+44%), China (+81%), and the UK (+40%). The diverse array of cultural and sporting events further contributed to the sustained interest, with highlights including the UFC, NBA games, and major concerts like the Backstreet Boys and Disney on Ice.
Corporate and Business Growth
Yas Island is not just a leisure destination; it is evolving into a prime venue for corporate events too. In 2024, there was a 17% increase in business activities with a 7% rise in room nights. To enhance this segment of tourism, Miral is advancing the Yas Island Metaverse project, which aims to showcase the island's offerings virtually, attracting potential business clientele.
Saadiyat Island: A Cultural Haven
Known for its blend of art and nature, Saadiyat Island matched Yas Island’s visitation growth while achieving a commendable 74% hotel occupancy. Efforts to elevate visitor experiences are evident, especially with a 14% rise in average daily rates (ADR) in 2024. Saadiyat continues to draw significant interest from countries like the UK, India, and China, epitomizing a successful interplay of luxurious leisure and cultural enrichment.
Upcoming Developments
Continuing on this trajectory, Yas Island has several projects slated for completion, including a massive expansion of Yas Waterworld and new attractions at Warner Bros. World™. Saadiyat Island is not lagging either, with the introduction of teamLab Phenomena Abu Dhabi, a multi-sensory art experience that debuted recently. These developments will further enhance both islands' appeal to a diverse audience looking for both adventure and immersion in culture.
Awards and Recognition
In 2024, Yas Island and Saadiyat Island collectively amassed over 190 awards acknowledging their excellence in hospitality and experience; Yas Island stood out with more than 175 accolades. Such recognition underscores Miral's commitment to creating unforgettable experiences and elevating Abu Dhabi's status as a world-class destination.
Conclusion
With these phenomenal results, Miral is not only boosting tourism revenue and creating jobs but also aligning with the UAE’s ambitious goals of attracting millions of visitors by 2030. It's clear that the future of Yas Island and Saadiyat Island is bright, promising endless opportunities for joy, leisure, and entertainment for everyone.
For more information about Miral and its world-class destinations, visit
Miral's website.