#Japan #Tokyo #Food Supply #Fair Price #Tofu Shop

Understanding Fair Pricing: The Unique Tofu Shop

In a groundbreaking initiative, the "Tofu Shop Without Prices" will open its doors from October 9 to October 12, 2025, at the KITTE Marunouchi Atrium in Tokyo. This temporary shop is designed to educate consumers about the tofu supply chain and the concepts behind establishing a fair price for this essential food item.

Event Overview

The event invites visitors to explore the entire process of tofu production, from soybean cultivation to processing, distribution, and sales. By understanding the factors that contribute to cost, the initiative aims to foster thoughtful consideration of what constitutes a fair price for tofu. The main idea is to reflect on the relationship between producers, sellers, and buyers to formulate fair pricing practices.

Event Details

• - Date and Time:

October 9 (Thursday): 1:00 PM - 7:00 PM
October 10 - 12 (Friday to Sunday): 11:00 AM - 7:00 PM

• - Venue: KITTE Marunouchi 1F Atrium, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo
• - Access: Approx. 1 minute walk from JR Tokyo Station Marunouchi South Exit
• - Entry Fee: Free
• - Organizer: Fair Price Project Office

Purpose of the Event

The Fair Price Project, organized by the Ministry of Agriculture, Forestry and Fisheries, aims to promote sustainable food supply and transparency in food pricing. The event will help the public comprehend the complexities of the supply chain and provide clear insights into the ongoing rise of costs in the food industry, thereby contributing to informed decision-making when it comes to pricing.

Interactive Experiences

To enhance learning, the event features several interactive displays and experiences:

• - Exhibition Area: Models, panels, and videos will be presented to elaborate on the supply chain and costs associated with getting tofu to consumers. Visitors can visually and conceptually connect with various aspects of the production process.

• - Pricing Experience Area: Attendees are encouraged to participate in a pricing exercise where they determine what they believe to be a fair price for one block of tofu based on the information and insights gained from the exhibits.

• - Follow-up After Pricing: Once participants arrive at their self-determined price, they can observe how different costs are deducted to reveal the final price. This amount reflects the shared earnings among all individuals involved in the tofu supply chain, allowing participants to compare their price with the average amount derived from a study by the Fair Price Project Office. This comparative measure sheds light on how pricing decisions directly impact those at each stage of the production and distribution process.

Media Coverage

The event is open for media coverage, and representatives interested in covering the event are encouraged to reach out for prior arrangements.

For additional details and updates regarding the event, visitors can explore the official Fair Price Project site.

Conclusion

The Tofu Shop Without Prices represents an innovative approach to discussing food costs, emphasizing education and transparency. This event serves as a platform for consumers to engage critically with food pricing, recognize the values of fairness in pricing, and understand the impacts of their decisions on producers and the wider community.