#Japan #Tokyo #Nothing #Phone(4a) #Headphone(a)

Nothing's New Releases in the Japanese Market

On April 15, 2023, London-based consumer technology brand Nothing announced the launch of two new smartphones, the Phone (4a) Pro and Phone (4a), along with a vibrant new color for its Headphone (a) in Japan. This move marks a significant expansion for Nothing as they tap into the growing demand for innovative technology products in the region.

Availability

The Phone (4a) Pro will be exclusively available through Rakuten Mobile, a leading domestic carrier, which positions it as a premium product in the lineup. Meanwhile, the Phone (4a) will be sold by KDDI Corporation and Okinawa Cellular Telephone Company under the au Flex Style branding. Customers can find these models available for purchase on the au Online Shop, at KDDI's directly managed stores, and in au Style outlets across the country. Additionally, the newly released Headphone (a) along with the Ear (3) will also be part of the au +1 collection.

Device Features

Both the Phone (4a) Pro and Phone (4a) are equipped with FeliCa technology, making them compatible with Japan's popular payment system, Osaifu-Keitai®. Furthermore, these devices support eSIM functionality, catering to a wide range of user preferences and needs within the domestic market. With these features, Nothing aims to appeal to tech-savvy consumers who prioritize convenience and versatility in their devices.

Pricing and Color Options

The Phone (4a) Pro is offered in three color options: Silver, Black, and Pink, with specifications of 12GB RAM and 256GB storage priced at ¥79,800 (tax included). Pre-orders started on April 15, with sales commencing on April 22 at 9 AM on nothing.tech.

Conversely, the Phone (4a) features four colors: White, Black, Pink, and Blue, available in two configurations—8GB RAM with 128GB storage priced at ¥58,800, and 8GB RAM with 256GB storage for ¥64,800. Pre-orders also began on April 15, with sales starting on May 8.

The Headphone (a) is now available in a new vibrant yellow along with its existing color palette of White, Black, and Pink, priced at ¥27,800. Similar to the smartphones, pre-orders started on April 15, and sales will commence on April 22.

Staying Updated with Nothing's Releases

For more detailed specifications and functionalities of the Phone (4a) series, customers are encouraged to visit nothing.tech. To stay in the loop with the latest offerings, following Nothing's official Instagram and X accounts is recommended.

About Nothing

Nothing is a consumer technology company based in London, focused on challenging the prevailing norms and making technology exciting again. Driven by innovative creativity, Nothing has become one of the fastest-growing smartphone and consumer audio brands globally, having redefined personal technology shaped by community, culture, and creativity. Backed by over $450 million in funding from more than 11,000 community investors and prominent investors, Nothing is paving the way for a new generation of personal technology that emphasizes self-expression through unique and award-winning products.

Conclusion

Nothing's foray into the Japanese market with the Phone (4a) Pro and Phone (4a), alongside the new Headphone (a), signifies a bold move to connect with consumers seeking quality and innovation. As tech enthusiasts eagerly await the availability of these products, Nothing reaffirms its commitment to redefining technology for everyday users, making it accessible yet exciting. Stay tuned for more updates from this innovative brand!