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Discover the Tohoku Region with Seven-Eleven's Limited Edition Menu!

From November 4 to November 17, 2023, Seven-Eleven Japan is celebrating the unique flavors of the Tohoku region with a limited-edition menu that showcases local ingredients and traditional dishes. This initiative is part of a larger effort called the 'Regional Fair,' aiming to highlight and promote regional cuisines across 11 areas of Japan, all at once. Customers can enjoy not only local delicacies but also a chance to vote in the 'Delicious Food Contest,' showcasing regional favorites.

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, continuously seeks to embody its vision of 'Creating Smiles Together for Tomorrow' through its dedication to health, community, environment, and people. This initiative particularly reflects their commitment to creating a society that thrives in harmony with local regions.

A Focus on Local Ingredients:

The Tohoku area fair promises an array of delightful dishes including:

• - Mekabu and Salmon with Soy Sauce Jelly: A refreshing dish that pairs the rich flavors of the Sanriku region's mekabu (seaweed) with succulent salmon, all enhanced by a unique soy sauce jelly.
• - Cold Fried Chicken with Iburi-gakko Oil: This dish reimagines Akita's traditional iburi-gakko (smoked pickles) by combining it with fried chicken, garnished with onions for an unforgettable taste experience.
• - Cream Pasta Featuring Funagata Mushrooms: Delicious pasta made with locally-sourced Funagata mushrooms from Yamagata, known for their deep umami and sweetness.
• - Blueberry Cheese Scone with Iwate Blueberry Jam: A delightful sweet treat combining rich cheese with tangy Iwate blueberries, all nestled within a soft, crumbly scone.

Values of Local Consumption and Solving Community Challenges:

As part of its January 2024 strategy, Seven-Eleven aims to undertake not just marketing but a deeper connection with various regions by utilizing local ingredients. Their focus on 'local production for local consumption' seeks to enliven Japan's food culture while simultaneously ensuring the sustainability of local economies and supporting producers.

A unique aspect of this fair is that even though it highlights local ingredients, products will also be distributed across neighboring regions, aiming to cultivate a new trend of 'local consumption' that encourages culinary exchange.

Highlights of the New Menu:

Tohoku Exclusive Products:

• - Yudofu-don: A traditional dish from Tome City, Miyagi, featuring deep-fried tofu that absorbs the flavors of its broth. Price: ¥498 (tax included).
• - Cold Fried Chicken with Iburi-gakko Oil: Perfectly crispy fried chicken enhanced with Akita's famed smoky pickles combined with spicy oil. Price: ¥328 (tax included).
• - Cream Pasta with Funagata Mushrooms: Taste the rich flavors of Funagata's mushrooms in a creamy pasta. Price: ¥698 (tax included).
• - Mekabu and Salmon with Soy Sauce Jelly: Experience the unique texture of mekabu with a sweet soy sauce jelly. Price: ¥358 (tax included).
• - Blueberry Cheese Scone: Enjoy a delightful sweet scone made with Iwate blueberries. Price: ¥260 (tax included).

Overall, this limited-time menu is not just about taste, but also about fostering a sense of community, encouraging sustainable practices, and promoting Japan’s rich culinary heritage. Don't miss your chance to try these exceptional offerings and support local communities!

Please note that prices may vary by store and product availability is subject to change.