#Japan #Tokyo #hospitality #Tokyu Hotels #Sustainable Umbrella

Introduction

As the summer heat intensifies in Japan, with increasing average temperatures and a rise in heatstroke cases, Tokyu Hotels is making strides to enhance guest experiences. Starting July 23, 2026, they will offer a unique "Sustainable Umbrella Rental Service" aimed at making outings during hot weather more enjoyable.

Addressing a Growing Issue

In recent years, the extreme summer temperatures have led to a significant public health challenge, making people hesitant to venture outdoors. This has impacted tourism and local exploration. Recognizing this trend, Tokyu Hotels aims to enhance guest comfort and prevent heat-related illnesses via its innovative umbrella service, responding directly to staff feedback that highlighted the need for such amenities.

The Sustainable Umbrella Rental Service

Tokyu Hotels has decided to implement this umbrella rental service as part of its mission to provide a meaningful hospitality experience. The umbrellas are crafted from sustainable materials, specifically recycled fibers derived from PET bottles, ensuring an environmentally friendly approach. With over 99% UV protection and durability from flexible fiberglass frames, these umbrellas provide reliable shade even in heavy sun and sudden rain.

The user-friendly design allows guests to open and close the umbrellas with ease, creating a comforting shade that resonates with Japan's tradition of enjoying cooler environments during summer.

Unique Designs Reflecting Japanese Aesthetics

The service offers two unique umbrella designs: the navy blue “Sakura Falling in Indigo” featuring cherry blossoms and the “Crimson Flower Raft” designed with shades of red and yellow, evoking the image of cherry blossoms floating on water. Both designs uphold a distinct Japanese aesthetic, appealing to both domestic and international visitors alike.

Launch Details

• - Start Date: July 23, 2026
• - End Date: September 30, 2026
• - Availability: Participating Tokyu Hotels across Japan (with some exclusions)
• - Eligibility: Available to all hotel guests, including those using restaurants and other services
• - Cost: Free of charge
• - Return Policy: Umbrellas must be returned to the issuing hotel the same day they are borrowed

For more details, guests can visit Tokyu Hotels' official website.

Please note that the number of umbrellas available for rental is limited, and guests may not always find availability at their desired time.

Enhancing Hospitality in the Era of Extreme Heat

Tokyu Hotels’ endeavor reflects its commitment to evolving hospitality standards by pioneering initiatives that enhance guest experiences even during challenging weather conditions. The new umbrella service is one of many strategies that will be developed to ensure guests enjoy a high-value stay while actively contributing to society’s betterment.

About Tokyu Hotels

Tokyu Hotels & Resorts, based in Shibuya, Tokyo, operates numerous brands including The Capitol Hotel Tokyu, Excel Hotel Tokyu, and Tokyu REI Hotels, amongst others, across Japan, with an emphasis on providing memorable hospitality experiences.

For more information, visit Tokyu Hotels.