S.Pellegrino and Ferrari Join Forces in a Passionate Partnership

A Partnership to Inspire Excellence

S.Pellegrino, the renowned name in sparkling mineral water, has officially announced a long-term global partnership with Ferrari, the illustrious Italian luxury car manufacturer. This collaboration marries two iconic brands that embody Italian heritage, craftsmanship, and a relentless pursuit of excellence. The partnership aims to inspire consumers to elevate their lives and embrace a premium lifestyle, reflecting the shared values and spirit of both brands.

Rooted in Italian Culture

Both S.Pellegrino and Ferrari are steeped in Italian traditions that celebrate craftsmanship and excellence. S.Pellegrino, with over 125 years of experience, is synonymous with the art of sophisticated living, echoing authentic Italian values that resonate across the globe. Ferrari is renowned not only for its high-performance cars but also for its commitment to innovation and quality. Together, they aim to create unique experiences that resonate with consumers and highlight the beauty of Italian culture.

Muriel Lienau, CEO of Nestlé Waters’ Premium Beverages division, stated, “S.Pellegrino and Ferrari are deeply rooted in Italian traditions. We harness their iconic appeal to grow S.Pellegrino and solidify our position as a premium lifestyle brand. This partnership will create authentic and innovative brand experiences, especially for a younger audience.”

Co-Creation of Unique Experiences

The collaboration will feature co-branding initiatives designed to fuse the Italian lifestyle with modern, high-quality experiences. Upcoming joint activations may include exclusive product collaborations with Ferrari's world-renowned design center, as well as immersive digital experiences that highlight the creativity shared by both brands. These initiatives underscore S.Pellegrino's belief that taste and creativity have the power to enrich lives, making every moment inspiring and enhancing daily experiences.

Additionally, the partnership will involve organizing global events, engaging culinary pioneers, visionary designers, and Formula 1 personalities. These encounters are specifically designed to appeal to younger demographics, facilitating shared experiences, creativity, and meaningful connections.

Elisa Gregori, Global CMO of Nestlé Waters Premium Beverages, mentioned, “This partnership is a natural progression of our ambition to continuously enrich the brand experience. We believe that life becomes more significant when lived deeply and intentionally. Both brands share a passion for creating memorable moments defined by quality, beauty, and connectivity. This collaboration invites individuals to discover the best that life has to offer, aligning the best of Italy for everyone to express and contribute their own best.”

Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari S.p.A, expressed, “Ferrari draws its strength from an Italian understanding characterized by craftsmanship, beauty, and a continuous quest for improvement. In S.Pellegrino, we see more than just a partner; we share the same values—passion, attention to detail, and the desire to enhance every experience. Just as S.Pellegrino transforms the everyday into something special, we strive to elevate our performance from race to race.”

A New Chapter in History

This partnership represents a significant new chapter in the 125-year legacy of S.Pellegrino, which originated in the serene Bergamo Alps. For S.Pellegrino, this collaboration embodies quality and excellence, aligning with its mission to promote the art of sophisticated living while celebrating the Italian identity that both brands embody. The announcement of this partnership will be supported globally through an extensive communication effort across digital platforms, print media, and public relations.

Conclusion

The S.Pellegrino and Ferrari partnership promises to be a thrilling alliance that not only celebrates Italian heritage but also inspires consumers to reach for excellence in their everyday lives. Through shared values, creativity, and unforgettable experiences, both brands are set to forge deeper connections with their audiences, encouraging everyone to explore and express the very best of what life has to offer.