Laurel Burton Takes Charge as Chief Marketing Officer at Visual Edge IT

In a significant organizational shift, Visual Edge IT (VEIT), one of the leading print and managed IT services providers across the U.S., has announced the promotion of Laurel Burton to Chief Marketing Officer (CMO). This strategic decision reflects the company’s commitment to enhancing its marketing efforts and expanding its market presence in the competitive realm of technology solutions.

Laurel Burton joined VEIT in September 2025 as Vice President of Marketing and quickly made her mark by transforming the marketing department into a modern, data-driven lead generation engine. In her previous role, she spearheaded a reorganization of the marketing team into specialized areas of expertise, significantly improving the efficiency and effectiveness of their marketing strategies. This included a focus on demand generation, product marketing, SEO/SEM, event planning, brand strategy, and business development. Her efforts led to the successful launch of a pipeline development program, which generated over $1 million in new revenues within its first five months, underscoring her capability to drive results.

CEO James Hwang praised Burton’s leadership, noting, "Since joining Visual Edge IT, Laurel has raised the bar for what marketing can accomplish. She has built an exceptional team, strengthened our brand, and created a culture focused on measurable results." This acknowledgment isn't just rhetoric; it is a testament to the tangible impact Burton has already had on the company, setting the stage for her new role as CMO.

In her new position, Burton will pivot her focus to the long-term vision of VEIT’s marketing strategy. This includes defining the trajectories of product marketing, partner engagement, brand identity, demand generation, and the company's overall market presence. She emphasizes the need for VEIT to evolve with the technology landscape and ensure that small and midsize businesses can access seamless and comprehensive technology solutions.

Burton’s vision is clear; she aims to simplify technology management for these businesses, which often struggle with the complexity of collaborating with multiple vendors who offer fragmented services. In her view, small business leaders juggle various roles, from CEO to technology decision-maker, and need a reliable partner who can consolidate their tech solutions, thus allowing them to focus more on growth rather than IT issues.

"Our mission is to set the standard for what businesses should expect from a technology partner," Burton states. "That starts with clearly communicating who we are and what we stand for. We believe every organization deserves a partner who is as obsessed with their success as they are." This philosophy forms the cornerstone of VEIT's identity, prioritizing customer satisfaction and operational efficiency.

Under Burton's leadership, VEIT aims to advance its brand evolution, helping clients fully comprehend the vast array of services offered by the company. Notable industry accomplishments during her tenure include the elevation of strategic partnerships, earning accolades such as Epson's Partner of the Year and a spot on the coveted 2026 CRN MSP 501 list. These milestones not only elevate VEIT's market stature but also solidify its reputation as a go-to provider for comprehensive technology solutions.

Before joining VEIT, Laurel Burton held several pivotal positions, including Executive Vice President of Account Strategy and Business Development at JSA, a digital infrastructure agency, and Vice President of Marketing at Otava. Moreover, she founded her own marketing firm, Laurel Bay Marketing, aimed at serving B2B technology companies across the U.S. Her broad experience in technology marketing, cloud services, and managed services has equipped her with a robust skill set over her career of more than 25 years.

As VEIT continues to grow and evolve, Laurel Burton's promotion to CMO stands as a clear signal of the company's commitment to innovative marketing strategies and the pursuit of excellence in technology solutions. The journey ahead is poised to bring exciting developments and advancements under her leadership.

For more information on Visual Edge IT and its comprehensive range of services, visit visualedgeit.com/contact or follow them on their social media platforms.