Toyota Mobility Foundation and Honda Launch Traffic Safety Initiative in Thailand
Building a Safer Thailand: The 'KUB-DEE-DAI-DEE' Campaign
The Toyota Mobility Foundation (TMF), led by Chairman Akio Toyoda, in collaboration with Honda and its CEO Toshihiro Mibe, has announced an initiative aimed at enhancing road safety in Thailand. The campaign, titled 'KUB-DEE-DAI-DEE,' is set to coincide with the popular Thai festival Songkran, which takes place from April to June 2026. This initiative aspires to foster a traffic culture where both four-wheel and two-wheel vehicle users can engage in safe driving practices through mutual consideration.
As Thailand experiences rapid economic growth, the incidence of traffic accidents has escalated, particularly among the youth. The TMF and Honda have committed to addressing this pressing social concern as part of their activities in the Tateshina Conference's Overseas Subcommittee. Their collaborative efforts emphasize the principle that **
Topics Other）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.