#Japan #Tokyo #Furusato Tax #GDX #CRM Strategies

Insights into the Changing Landscape of Furusato Tax Donations

In the wake of the recent point regulation changes affecting the Furusato Tax donation system, municipalities across Japan are feeling the pressure to adapt and strategize for the future. With over 76.7% of local governments prioritizing 'CRM strategies for repeat donors,' the focus is shifting from short-term gains to long-term relationships with contributors. The General Association for Promoting Digital Transformation (GDX), based in Minato Ward, Tokyo, is responding to these challenges by offering an online seminar initially held on November 19, 2025, which is scheduled to be rebroadcast on November 26, 2025.

Background of the Seminar

The shift to a 'farming' strategy signifies a dramatic change in approach, as reported by a recent survey conducted by GDX that involved feedback from 192 municipalities. The survey revealed that over 90% of municipalities have faced a downturn due to the new regulations, highlighting a significant cooling in the market. The seminar aimed to provide actionable insights into these changes and explore methods for municipalities to navigate the new landscape effectively.

During the initial session, participants received an in-depth analysis that combined survey data with expert opinions from guest speakers, including representatives from Onsite Corporation and Play Next Lab. Their presentations focused on current market analysis, immediate portal strategies, and the importance of building long-term relationships with donors.

Participant Feedback

The feedback post-seminar was overwhelmingly positive. Approximately 90% of attendees rated the research reports as valuable, indicating a strong interest in the market analysis grounded in objective data. Some comments from the surveys include:

• - "The insights into the shift from 'hunting' to 'farming' strategies were particularly enlightening." (Municipalities from the Chubu and Kanto regions)
• - "I appreciate the consistently informative data shared during these sessions." (A town from the Kyushu region)
• - "Understanding the impact of regulatory changes was crucial for planning this year's end-of-year strategy." (Prefectures from the Tohoku and Kinki regions)

Moreover, many participants expressed intentions to implement strategies discussed during the sessions, citing specific methodologies for attracting repeat donors, improving their e-commerce operations, and leveraging their marketing strategies more effectively.

Key Highlights of the Rebroadcast

The upcoming rebroadcast will feature an uncensored replay of the November 19 seminar. This session is a must-watch for municipalities that missed out earlier or those who wish to review the insights gained. The information presented is essential for planning the upcoming year’s strategies and preparation for the end-of-year sales push.

Details of the Event

• - Event: Rebroadcast of the seminar on point regulations and Furusato Tax donations
• - Date & Time: November 26, 2025, from 10:30 AM to 12:00 PM (JST)
• - Format: Online (via Zoom Webinar)
• - Participation Fee: Free (Pre-registration required)
• - Target Audience: Municipal staff nationwide and GDX members
• - Capacity: 300 attendees on a first-come, first-served basis

Schedule for the Seminar

1. 10:30 AM - 10:35 AM Opening remarks and seminar purpose explanation
2. 10:35 AM - 11:10 AM Part 1: Detailed analysis report based on emergency survey results by Kento Watanabe (GDX Director)
3. 11:10 AM - 11:30 AM Part 2: Special Lecture #1 from Onsite Corporation on the importance of e-commerce operations post-regulation
4. 11:30 AM - 11:50 AM Part 3: Special Lecture #2 from Play Next Lab on building community branding through storytelling
5. 11:50 AM - 12:00 PM Part 4: Q&A session, concluding remarks, and closing

Conclusion

This rebroadcast represents an opportunity not just to catch up on the latest trends but also to understand the future landscape of the Furusato Tax donation system. By focusing on long-term relationships with donors, municipalities can craft strategic approaches that will enable them to thrive in a post-regulation world. Join us to deepen your understanding and refine your strategies for future success.

For registration and further details, visit GDX's official website or contact them directly via email at [email protected].