Walt & Company Chosen as PR Partner by Travel Innovator Sabre

Walt & Company Selected as Sabre's PR Agency

In an exciting development for the travel technology sector, Walt & Company, a renowned public relations and social media agency based in Silicon Valley, has been appointed as the official public relations agency of record for Sabre, a leader in AI-native technology. This partnership signifies a critical step in enhancing Sabre's market communications as they navigate innovation in the travel industry.

Cassidy Smith-Broyles, head of Global Public Relations at Sabre, emphasized the importance of efficient communication as Sabre leads the industry into its next phase of development. By collaborating with Walt & Company, the agency aims to strengthen its communication strategies, helping customers, investors, and the market at large appreciate the technological advancements and innovations that Sabre offers.

With over 35 years of experience, Walt & Company has successfully positioned technology-driven organizations and solutions. In this new role, the agency will act as an extension of Sabre’s marketing team, focusing on corporate communications and media relations efforts. Their goal is to elevate the position of Sabre's executive leadership across various platforms while supporting the company's emphasis on innovation across travel technology, AI, and related sectors such as retailing, hospitality, and airline operations.

Cyndi Babasa, co-president of Walt & Company, expressed enthusiasm about assisting Sabre in shaping the future of travel through innovative technology and data solutions. “We are thrilled to partner with Sabre to share the stories that highlight the technologies and solutions transforming the interactions between airlines, hoteliers, agencies, and travelers,” said Babasa.

About Sabre

Sabre is a leader in AI-native technology tailored for the travel industry, supported by one of the world’s most extensive travel data clouds. The company is committed to transforming insights into possibilities, empowering airlines, hotels, and travel agencies. Through an open, modular, cloud-native architecture, Sabre supports established leaders and emerging disruptors to navigate the modern era of travel retailing.

More about Sabre's Work: For further details on Sabre and its innovative solutions, visit their official website at Sabre.com.

About Walt & Company

With an impressive history spanning over 30 years, Walt & Company specializes in devising public relations and social media strategies that advance their clients’ marketing goals. They have a solid track record in building brand recognition and product awareness, making them a trusted partner for technology-focused companies.

For more insights about their work and expertise, visit WaltCoPR.com.

This collaboration marks a significant moment for both Sabre and Walt & Company, illustrating their commitment to forward-thinking strategies in the travel industry.