#Japan #Tokyo #Sanyo Shokai #SANYO Award #OMO Promotion

SANYO Award 2025 Ceremony: A Celebration of Excellence in Retail and Product Innovation

On June 5, 2025, SANYO Shokai held its annual SANYO Award ceremony at the Grand Hill City Hotel in Shinjuku, Tokyo. This event aims to recognize outstanding performance in retail, product development, and individual salespeople within their organization over the period from March 2025 to February 2026.

In the Retail Division, out of 727 stores nationwide, 33 locations were highlighted for significantly contributing to achieving annual budget goals. In the Product Division, a rigorous selection process evaluated 17 products submitted by various brands based on their sales metrics and market performance, ultimately awarding four products with the Excellence Award and one with the Sustainable Award. The ceremony was attended by about 90 representatives from stores and planning departments across the country, who celebrated the achievements of the winning stores and products, culminating in the announcement of the Grand Prize and Runner-Up Awards.

This year marks a significant enhancement of the awards with the introduction of a Special Award for OMO (Online Merges with Offline) Promotion, designed to further encourage activities melding physical and digital customer experiences. The awards specifically recognize those efforts that enhance customer engagement through innovative online and offline interactions, introducing categories for Staff Snap and Influencer to celebrate the unique contributions of individual sales staff.

SANYO Shokai utilizes this award to continually enhance employee engagement, maximizing human capital value, and pioneering new customer experiences through OMO initiatives. The company aims to integrate employees' expertise and creativity, maintaining a culture of excellence and teamwork.

About the SANYO Award

Since 1986, SANYO Shokai has been committed to elevating the skills and motivation of its fashion advisors (sales personnel), aiming to foster internal communication. An annual Outstanding Salesperson Award Ceremony was held until the program evolved into the SANYO Award in 2017, which added a Product Division focusing on product development. In 2022, a Sustainable Award was introduced to promote environmentally-friendly product development practices.

For the 2025 awards, the newly established Special Award for OMO seeks to maximize customer experience value by promoting digital involvement by staff via online shops and social media. This initiative aligns with broader corporate strategies of strengthening customer engagement.

Selection and Winners of the Retail Division

The Retail Division evaluation process for the 2025 award considered four criteria: budget achievement rate, year-on-year performance, per head sales, and cost rate. The Excellence Award acknowledged 23 stores that demonstrated significant contributions toward achieving their set objectives. The Grand Prize and Runner-Up Awards recognized the exceptional stores among those awarded the Excellence title.

Grand Prize Winners

1. MACKINTOSH PHILOSOPHY (Men's) - Isetan Shinjuku Store
2. MACKINTOSH LONDON (Men's & Women's) - Mitsui Outlet Park Kisarazu

Runner-Up Winners

1. PAUL & STUART (Men's) - Tobu Department Store Ikebukuro
2. EPOCA - EPOCA The Shop Tamagawa
3. MACKINTOSH LONDON & MACKINTOSH PHILOSOPHY - Mitsui Outlet Park Shiga Ryuo

Evaluation and Winners of the Product Division

The Product Division focused on selecting products based on their sales and profitability metrics, choosing the best-performing items from 17 nominees. The Grand Prize of this category was awarded based on innovation, marketability, and distinctive qualities unique to the brand.

Grand Prize Winner

• - MACKINTOSH LONDON (Women's) - ROSLEY Reactive Denim Coat

Excellence Award Winners

• - AMACA - AMACA×SANYOCOAT Collaboration Coat
• - PAUL & STUART (Women's) - Chain Tweed Jacket
• - MACKINTOSH PHILOSOPHY (Women's) - WELBURY Double Cross Coat

Sustainable Award Winner

• - MACKINTOSH PHILOSOPHY (Men's) - Flex Dry Chino Slim Fit Pants

Special Award for OMO Promotion

This year, the Special Award for OMO Promotion was given to individuals excelling in enhancing customer engagement through digital initiatives. Winners were recognized for their contributions in Staff Snap and influencer marketing, driving sales through social media involvement.

The importance of continuing to develop human capital while maximizing product innovation remains a key focus for SANYO Shokai, leading to enhanced communication and engagement between the brand and its customers. As the company moves forward, it aims to leverage these awards not only to celebrate success but to inspire future achievements in the retail and product development arenas.